CHICAGO (AFX) - Playboy Enterprises Inc. said Thursday it bought Club Jenna Inc., a multimedia adult entertainment business founded by adult entertainment star Jenna Jameson, for an undisclosed amount.
Club Jenna's assets include a film production business, a video content library, a network of Web sites and a DVD retail distribution deal, Playboy said.
In addition to its namesake magazine, Playboy owns the Playboy and Spice adult television networks, and produces and distributes DVDs and videos.
Christie Hefner, Playboy's chairman and chief executive, called Scottsdale, Ariz.-based Club Jenna a 'a very attractive business.'
'This acquisition will allow us to diversify our content offerings in the domestic TV business, while, on the online side, also expanding their existing properties through our network of sites,' she said in a statement.
Both Jameson and her husband, Club Jenna president Jay Grdina, have signed personal service agreements with Playboy in conjunction with the acquisition, the company said.
Playboy shares closed 5 cents higher at $9.14 on the New York Stock Exchange.
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