LONDON (dpa-AFX) - WPP (WPP.L, WPPGY) said that its global digital agency POSSIBLE Worldwide has agreed to acquire a majority stake in Conrad Caine GmbH, a full service digital agency headquartered in Munich, Germany.
Founded in 1998, Conrad Caine delivers digital strategy, user experience, asset creation, campaigns and CRM to its clients. Conrad Caine employs 140 people at its headquarters in Germany, and other offices in Pelotas, Brazil and Buenos Aires, Argentina.
Conrad Caine's revenues for the year ended 31 December 2014 were about 8.5 million euros with gross assets of approximately 3.6 million euros as at the same date.
WPP's digital revenues were US$6.9 billion in 2014, representing 36% of the Group's total revenues. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.
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