Toronto, Ontario--(Newsfile Corp. - September 17, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness brand ("Heal") has secured a real-estate location for the city of Westmount, Quebec, continuing the brand's measured expansion across one of Canada's most dynamic urban markets. Heal Wellness is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies, built around clean ingredients and a better-for-you lifestyle.
Happy Belly 1
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"Following a very successful opening in Griffintown this summer, our franchisee Pietro Maio and his partner Lucio Carlomusto have now secured another location under their 10-unit agreement for Heal Wellness," said Sean Black, Chief Executive Officer of Happy Belly. "I love seeing our existing franchisees deciding to continue investing with us and opening more locations. The Quebec market will continue to be a major focus for Happy Belly brands in 2026 & 2027 as we look to prioritize organic growth.
Located immediately west of downtown Montréal, Westmount is an affluent and densely populated municipality on the Island of Montréal, known for its strong household incomes, established retail districts and proximity to major commercial, educational and employment hubs. With an attractive demographic profile and significant daily traffic generated by nearby offices, retailers, transit and institutions such as Dawson College, Westmount represents a compelling market for Heal Wellness and its premium health-focused quick-service offering.
Happy Belly 2
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"Heal Wellness continues to expand rapidly across Canada and into the United States, strengthening its position as a leading açaí and smoothie bowl brand. Heal remains a key driver of growth within Happy Belly's broader portfolio of retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."
"We are just getting started," added Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands. The Company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, iQ Food Co., and others.
Happy Belly 3
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Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, President
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us, please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is dened in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure lings with Canadian securities regulators, which are posted on www.sedarplus.ca.
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