MINNEAPOLIS (dpa-AFX) - Target Corporation (TGT), a retail company and discount department store chain, on Tuesday announced the Threshold home brand has added over 800 new items to bring a broader range of styles, elevated quality, and accessible value with better shopping experiences in all stores and online.
The reinvention of Threshold, a nearly $3 billion owned brand, is part of Target's multi-year strategy, the retailer said.
Reinvented products are already in markets, including throws, decorative accessories, and candles, which are registering double-digit growth. Tests of updated product presentations in stores show mid-single-digit lifts in sales and units.
TGT was up by 0.03% at $148.54 in the pre-market trade on the New York Stock Exchange.
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