LINCOLN, NE / ACCESS Newswire / April 2, 2026 / For a second consecutive year, Assurant, Inc. (NYSE: AIZ), a premier global protection company that safeguards and services connected devices, homes, and automobiles in partnership with the world's leading brands - is collaborating with AT&T (NYSE:T) in a "Tree for Trade-In" initiative to support the Arbor Day Foundation's ongoing forest restoration efforts in wildfire-impacted areas of California.
Launched on April 1 and running through the end of the month, every phone, tablet or device traded-in to AT&T online or -in-store will support the planting of a tree in the Placerville Nursery for California Wildfire Reforestation, the only forest service nursery in the state. This year's "Tree for Trade-In" initiative will result in the planting of another 75,000 new trees at the Placerville Nursery, bringing the campaign's total trees planted to 150,000 over the past two years. The trees that are planted through this project will later be transplanted into the forests and communities devastated by the January 2025 Los Angeles-area wildfires, supporting the restoration of these critical ecosystems and preserving California's natural landscapes for future generations.
"This collaboration is helping accelerate critical restoration efforts in California by turning everyday consumer actions into long-term environmental impact," said Dan Lambe, chief executive of the Arbor Day Foundation. "Wildfire recovery efforts are a long-term commitment, and projects like this help ensure that we can hit the ground running when these landscapes are ready. Thanks to the continued support from Assurant and AT&T, thousands of new trees are being grown at the Placerville Nursery and prepared for replanting in ecosystems that were severely burned, helping strengthen forest resilience and support communities as they recover."
Assurant supports this initiative by helping ensure that traded-in devices returned by AT&T customers are securely processed and repurposed or responsibly recycled. The trade-in initiative supports circularity by repurposing devices to extend their useful life and responsibly recycling those that reach end of life.
"This initiative demonstrates how we support communities impacted by wildfires through our product offerings, our Assurant Foundation and our sustainability commitments," said Michael Bellantis, Vice President of Sustainability at Assurant. "Our efforts with AT&T and the Arbor Day Foundation brings sustainability to life through trusted collaboration-showing how aligned priorities across the value chain can strengthen community resilience and create lasting environmental impact."
In addition to these campaign efforts, AT&T commemorated the anniversary of the 2025 Los Angeles wildfires earlier this year by engaging local employee volunteers in a community tree planting event on the campus of a local Title I elementary school that was directly located in the Altadena burn area. Dozens of trees were planted to help provide much-needed shade during the warmer months, all while also creating a more natural and calming learning environment for students throughout the year.
"Our Tree for Trade-In initiative with the Arbor Day Foundation and Assurant highlights what we can accomplish when we work together," said Mylayna Albright, Vice President of Corporate Responsibility at AT&T. "Building on more than 20 years of work with the Arbor Day Foundation, our collaborative community engagement and reforestation efforts have helped plant more than 1.3 million trees-supporting disaster recovery and long-term restoration in areas affected by wildfires and other events."
About Assurant
Assurant, Inc. (NYSE:AIZ) is a premier global protection company that partners with the world's leading brands to safeguard and service connected devices, homes, and automobiles. As a Fortune 500 company operating in 21 countries, Assurant leverages data-driven technology solutions to provide exceptional customer experiences.
Learn more about how Assurant is integrating sustainability into its business at https://www.assurant.com/about-us/sustainability.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About the Arbor Day Foundation
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they've answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning.
The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.
###
Find more stories and multimedia from Arbor Day Foundation at 3blmedia.com.
Contact Info:
Spokesperson: Arbor Day Foundation
Website: https://www.3blmedia.com/profiles/arbor-day-foundation
Email: info@3blmedia.com
SOURCE: Arbor Day Foundation
View the original press release on ACCESS Newswire:
https://www.accessnewswire.com/newsroom/en/business-and-professional-services/assurant-and-atandt-tree-for-trade%e2%80%91in-program-supports-ongoing-r-1154556
