World's Premier Float Builder Looks to Add to Its Award-Winning Track Record and Capture the Attention of Millions of New Year's Day Parade Viewers
Fiesta Parade Floats, the leading award winning float-builder for the Tournament of Roses Parade, announced today the start of Rose Parade Float Decorators' Week and officially unveiled a magnificent line up of Rose Parade floats that includes a little bit of everything from state fairs to luxury ocean liners, to family game nights and Hawaiian luaus to record setting high-diving canines, gentle dragons, fanciful felines and Presidential birthdays.
"This year's combination of unique, creative float sponsors combined with Fiesta Parade Floats' ability to continually push the bounds of float design, engineering and floral presentation promises to deliver a spectacular line-up of award-winning float entries that meet the challenge of this year's parade theme: Building Dreams, Friendships & Memories and capture the attention of millions of parade viewers on January 1, 2011," said Tim Estes, president of Fiesta Parade Floats. "It's a long process that began back in January and takes life just a few days before the parade as our Fiesta team works throughout the night to turn each structure into a New Year's Day masterpiece."
As the premier boutique float builder for the Rose Parade, Fiesta Parade Floats looks to bolster its impressive Rose Parade float building track record which includes the highest award win rate in the industry and seventeen straight Sweepstakes Trophy wining floats, the parade's highest honor.
Sure to delight parade-goers and once again raise the bar for float design, construction and floral presentation, Fiesta Parade Floats will showcase 2011 parade float entries from Cunard Line, Discover Financial Services, City of Beverly Hills, Dole Foods, City of Duarte/City of Hope, Kaiser Permanente,Dick Van Patten's Natural Balance® Pet Foods, Macy's, City of Torrance, UNO and The Ronald Reagan Presidential Foundation.
The Ronald Reagan Presidential Foundation – "Centennial Celebration"
The kick-off of a year-long observance of the 100th birthday of the 40th President of the United States, the world honors the man who made international friendships, lasting memories and inspired the world to dream of a better and safer place to live. Jelly Belly Candy Company, the maker of President Reagan's favorite candy, is the corporate sponsor underwriting the float in honor of the life and legacy of Ronald Reagan.
Dick Van Patten's Natural Balance Pet Foods, Inc. - "Havin' A Splash"
Having already set the standard for skateboarding and snowboarding in previous Rose Parades, Tillman and Friends are now going to enjoy a little fun in the sun in this tropical floral setting while showing off their skimboarding skills and having a splash with their dock-jumping dog friends, while riding on the world's heaviest float.
Dole Foods, Inc.- "Living Well In Paradise"
Dole's inaugural Rose Parade float entry captures the spirit of living well by incorporating the warm, tropical, aloha spirit of Hawaii while saluting the unsurpassed beauty, people and the majestic history of the tropical paradise where Dole was founded over 100 years ago.
City of Duarte/City of Hope - "Dreams for the Community"
A tribute to its residents, patients and its beautiful setting located at the base of the picturesque San Gabriel Mountains in the progressive community of Duarte, Calif, City of Hope provides state-of-the-art, life saving treatments for cancer, diabetes and other serious diseases, giving hope and realizing dreams for patients and their family and loved ones.
Beverly Hills- "City of Dreams Come True"
In anticipation of its 2014 Centennial Celebration, the City of Beverly Hills, one of the world's most glamorous cities, is kicking off its celebration with a floral montage of many of the City's most treasured and renowned iconic images.
Cunard Line - "A Grand Celebration at Sea"
With its most respected fleet of luxury ocean liners and reputation for exquisite ocean travel, Cunard commemorates its inaugural Rose Parade entry in grand style, through a depiction of the ultimate sense of occasion that is experienced by guests sailing aboard Queen Mary 2, Queen Victoria and Queen Elizabeth, The Most Famous Ocean Liners in the World.
Kaiser Permanente - "Purrfectly Healthy"
A whimsical and quaint family scene shows a mother cat teaching her little ones how to build "Purrfectly Healthy" lifestyles through everyday healthy choices at home such as healthy eating and active living.
City of Torrance - "Afternoon Tea With Friends"
Set amid colorful oversized toadstools and whimsical sculptured flowers a fanciful dragon serves afternoon tea within the fashionable English countryside gardens during a fun-filled afternoon building friendships and stirring the imagination to make dreams and memories for the young and the young-at-heart.
Discover Financial Services - "A State Fair to Remember"
In true American fashion the tradition of the annual State Fair, shared by families and overflowing with life-long memories, is cause for anticipation and celebration as good food, great entertainment, blue ribbon competitions and old-fashion family fun are to be had for all in this colorful floral setting.
UNO - "Timeless Fun For Everyone"
Celebrating the 40th anniversary of UNO®, and the rich history and universal appeal of the game, the Timeless Fun For Everyone™ float depicts the joy of play, possibility and friendship through a highly animated floral design that showcases the excitement and fun game play of UNO®.
Macy's - "Presenting The Royal Court"
The 2011 Tournament of Roses Rose Queen and Royal Court are magnificently presented in an outdoor Renaissance garden setting framed by an intricately carved Roman colonnade supporting entwined vines.
For up to date information on the 2011 Rose Parade floats become a fan of Fiesta Parade Floats on Facebook and follow the Fiesta Parade Float Twitter feed, @fiestafloats.
About Fiesta Parade Floats
Based in Irwindale, CA, Fiesta boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade's highest honor, the Sweepstakes Trophy, seventeen consecutive times. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both, the float and floral industries. Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas, Innoventions, Disneyland's popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit, http://www.fiestaparadefloats.com.
Contacts:
The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com