Boomerpreneur Celebrates With Plans To Launch A New Line Aimed At Baby Boomers
Ernst & Young LLP today announced that RHONDA SHEAR, CEO of Shear Enterprises, creator of the world's #1 selling "Ahh Bra", received the Ernst & Young Entrepreneur Of The Year 2012 Award in the Retail and Consumer Products category in Florida. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their business and communities. Rhonda Shear was selected by an independent panel of judges, and the award was presented at a special gala on June 14th at the Hilton Orlando.
"I'm so honored to accept this award not just for Entrepreneurs but also for my Boomerpreneurs everywhere," said Rhonda Shear. I started my company at the age of 46 and I want allBaby Boomers to see my success as an inspiration to follow their dreams at any age."
Next up, Rhonda's launching a product line exclusively designed and aimed at the Baby Boomer generation called Boomer Hottie. The line will include everything from a Boomer Hottie Va Va Boom Bra, lingerie, Boomer Hottie Nighties, skin care, and even a Boomer Hottie booze cruise. Boomer Hotties are defined by Rhonda as being ageless baby boomers that are not defined by age and filled with life.
Now in its 26th year, the Ernst & Young Entrepreneur Of The Year Program has honored the inspirational leadership of such entrepreneurs as Jeff Bezos of Amazon.com, Fred Smith of FedEx, Michael Dell of Dell Inc., Herb Kelleher of Southwest Airlines, Mindy Grossman of HSN, Inc., and many more.
As a Florida award recipient, Rhonda Shear, is now eligible for consideration for the National Entrepreneur Of The Year 2012 Award. The winner will be announce at the annual awards gala in Palm Springs, California, on November 17th, 2012.
About Rhonda Shear
Rhonda Shear was a Playboy model, and TV host of USA's Up All Night before starting Shear Enterprises LLC from her back bedroom office with husband, Van Fagan, in 2003. With no capital and one sewing machine, Rhonda started designing comfortable form fitting bras and apparel with women and shape in mind. Her big break in the retail world came when she heard HSN was looking for a celebrity intimates company. Shear immediately flew to HSN headquarters and started a partnership with the retail giant. Today Rhonda's Ahh Bra is the #1 selling bra in the world and has sold in 34 countries. Shear Enterprises has grown to over 1,400 SKUs and grossed over 74 million in 2011 alone.
What Is Boomer Hottie?
Boomer Hottie is a lifestyle brand, impassioned online community website, and social movement to re-establish the Baby Boomer generation as the most influential segment of the American population. We all know someone who is a Boomer Hottie: that ageless, magnetic, confident person who is in their 50s and 60s but retains the vigor and zest for life of a 20 year old. They are constantly bettering their health, their careers, social lives, beauty, fashion, and relationships. In the end, Boomer Hotties are redefining what it means to be a Baby Boomer in the 21st century.
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