TMG President Jane Ottenberg spoke on “The Future of Publishing” at a panel event that drew more than 100 people, sponsored by ASAE and the Center for Association Leadershipand Association Media & Publishing.
Jane touched on four major topics, based on research, that she believes are important for future success in publishing:
- For the first time, more media money is being spent on branded content than on traditional advertising.
- Personalization: Because of printing and online technology, people will expect to receive information that directly relates to them.
- Online video is a revolution that will change how people experience content and will be a profitable way to control migration to the web. Professionally produced online video now receives 86 percent of online advertising revenue.
- Taking full advantage of pushing out an increasing amount of content through multiple distribution channels and being smart on search will pull an increasing number of people to an organization. The result will increase brand strength, thought leadership, and revenue.
Jane speaks frequently about publishing issues and was named by Publishing Executive as one of the “Top Women in Publishing.” She also created Engage, TMG’s monthly e-newsletter about future trends in publishing, as well as magazineroistories.com, a blog spotlighting research on magazine success stories.
About TMG:
As the quality leader in custom media, TMG (formerly The Magazine Group) provides services to more than 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Northwestern Mutual, Hilton, and CDW; associations such as Consumer Electronics Association and the American Council on Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America, and Cleveland Clinic; educational organizations such as American Association of Community Colleges and EDUCAUSE; and scholarly institutions such as the Brookings Institution and Aspen Institute. The firm has won more than 600 awards for its work.
Contacts:
TMG
Kate Ottenberg, 202-721-1474
kottenberg@tmgcustommedia.com