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11.11.2009 | 21:05
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Valspar Paint Adds Refreshed Colors to its Laura Ashley Home Collection

In response to consumer demand, The Valspar Corporation, a leader in the paint and coatings industry, is introducing 24 new paint colors this fall to its Laura Ashley Home collection, available in Valspar Signature Colors. The updated colors range from soft peaches and corals, to deep red, muted purple, and teal, adding intriguing colors with depth while maintaining the Laura Ashley aesthetic of contemporary English elegance.

“As consumers seek solace at home during the current recession, the colors they choose in their home décor can help create a mood of optimism and escape,” said Sue Kim, Color Trend and Forecast specialist, Valspar. “Laura Ashley and Valspar have collaborated to create paint colors that allow consumers to achieve this look and feel with palettes of clean peach, coral tones and muted purples that bring out the essence of the Laura Ashley brand.”

The new collection is comprised of a mix of light, calm, summery tones along with deep reds, blues and purples. These colors can be used alone or combined to create a classic, yet feminine atmosphere synonymous with the Laura Ashley brand. The full list of new colors includes:

Color #Color Name - USDescription
LA201APale Peony

Clean peach
tones that invoke the innocent
blush of hot summer

LA202ARose Powder
LA203ABlush
LA204APale Cerise
LA205ASpring Azalea
LA301ASheer Petal

With coral tones, these colors
are reminiscent of that last
getaway to a white sandy
beach

LA302APeach Shell
LA303ACoral Blush
LA304ABright Coral
LA305ATerracotta Tile
LA306AApple Spice
LA307ALilac Dew

Colors with muted
purple tones that bring a spirit
of calm and retreat

LA308ABlossom Pink
LA309APainted Lavender
LA310ACool Amethyst
LA311AAutumn Berries
LA117AVintage Ribbon

This muted purple works well
with shades of red- and blue-
purple

LA317A

Plum Raisin

An exotic, deep-wine
red captures the autumn
garden at sunset

LA417ARaspberry Rouge

A deep berry red evokes
mysterious atmosphere

LA1018AJade Garden

A deep green, with hints of
blue-forest

LA1217ACyan

A clean, eccentric
teal brings Mediterranean
coastal air to a space

LA1416ADeep Indigo

A deep purple with a strong
blue base into twilight

AL1417ASummer Nightfall

Light blue with a hint of purple
adds a spa flavor

LA1418ADelphinium Bouquet

Deep blue-purple that works
well with Summer Nightfall

Signature Colors is Valspar''s best interior paint engineered for ultimate performance in exclusive designer colors. All paints in the line are available in matte, eggshell, satin and semi-gloss finishes. It has a lifetime warranty and provides maximum durability along with unparalleled stain and scrub resistance.

Valspar Signature Colors paint is available exclusively at Lowe''s Home Improvement stores nationwide, for about $28-$32 per gallon. For more information, please visit Valspar.com.

The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit www.valsparglobal.com.

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Contacts:

Peppercom
Sara Whitman, 212-931-6121
swhitman@peppercom.com


© 2009 Business Wire

Link: http://www.finanznachrichten.de/nachrichten-2009-11/15447956-valspar-paint-adds-refreshed-colors-to-its-laura-ashley-home-collection-004.htm