Advertising Effort Debuts November 19
Diamond Foods, Inc. (NASDAQ:DMND), announced today that it will debut a new "Holiday Treat" campaign for its Diamond of California® brand just in time for the key holiday culinary nut consumption season. Central to the campaign will be ads that span online media and national magazines from November 19th through January, which will depict how Diamond adds a special twist to a wide range of savory and sweet recipes.
"The Diamond Holiday Treat campaign is a fully integrated effort that includes prominent food and women''s interest magazines, leading food enthusiast websites, and diamondnuts.com," said Craig Tokusato, Vice President of Marketing for Diamond Foods. "During the busy holiday season, we want to offer consumers useful recipes and the gift of entertainment for spending some time with us." The print ads in the campaign will be featured in Food Network and Woman''s Day magazines, and encourage consumers to visit leading food websites such as allrecipes.com and foodnetwork.com. Banner ads on these websites will feature an entertaining holiday video followed by easy options to access a unique recipe. Fifteen videos with recipes will launch during the holiday season to engage consumers and encourage sharing via email, Facebook and Twitter, with all of the videos to be showcased in the coming weeks at diamondnuts.com/holiday_treats.
Diamond is the leading brand of culinary nuts, with a market share five times greater than its next largest branded competitor. "This effort demonstrates our broader focus on expanding category consumption by showing consumers how Diamond culinary nuts make a wide range of dishes irresistible, and by presenting these ideas in entertaining and innovative ways," said Tokusato.
About Diamond Foods
Diamond Foods (NASDAQ: DMND) is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond®, Emerald® and Pop Secret® brands.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com, www.feedyourfingers.com
Contacts:
Diamond Foods, Inc.
Media:
Linda Segre, 415-230-7924
SVP
Corporate Strategy and Communications
lsegre@diamondfoods.com
Investors:
Bob
Phillips, 415-445-7426
VP, Treasury & Investor Relations
bphillips@diamondfoods.com