WWE® Superstar Triple H®, Mattel and World Wrestling Entertainment® Executives Showcase New WWE® Action Figures and Accessories
Mattel:
WHEN: |  | Friday, February 12, 9:30 a.m. – 9:45 a.m. |
Media Check-In Begins at 9 a.m. | ||
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WHERE: | New York Toy Fair | |
Javits Center – Mattel Showroom in the Galleria (G100) on the 4th Level | ||
New York, NY 10001 | ||
Entrance at 35th Street and 11th Avenue | ||
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WHAT: | To celebrate Mattel''s first line of World Wrestling Entertainment® action figures and accessories, WWE® Superstar Triple H® will participate in a special event at New York Toy Fair to showcase his all-new series FlexForce™, Basic and Entrance Great Action Figures. In addition, Neil Friedman, president, Mattel Brands and WWE® COO Donna Goldsmith will discuss the partnership between these entertainment companies, the innovation behind the FlexForce™ toys for kids and the most detailed figure line ever assembled for the collector community. | |
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| Mattel and World Wrestling Entertainment® joined forces to launch the most comprehensive portfolio of WWE® action figures and accessories on January 1, 2010. The line includes the first-ever WWE® kid''s line and the most detailed line to date for the avid collectors. | ||
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PHOTO/INTERVIEW | ||
OPPORTUNITIES – | 9:45 to 10 a.m. | |
| WWE® Superstar Triple H® | ||
| Donna Goldsmith, WWE COO | ||
| Neil Friedman, President Mattel Brands | ||
| Tim Kilpin, General Manager Mattel Brands |
Photos and b-roll will be available following the event at www.mattelbrandsmedia.com.
MAT-AP
Contacts:
Mattel Public Relations
Sara Rosales / Christina Ramirez
310-252-5317
/ 310-252-4619
sara.rosales@mattel.com
/ christina.ramirez@mattel.com
or
Cohn
& Wolfe
Eric Kwan
323-482-6866
eric.kwan@cohnwolfe.com