Mattel CEO Unveils His #1 Toy Pick for Holiday 2010

Mattel:�

WHO/WHAT:	Mattel Chief Executive Officer Robert Eckert unveils his number one toy pick for the holidays. Each year, Mattel introduces thousands of toys at Toy Fair in New York – from beloved brands and innovative toys from Barbie, Hot Wheels and Fisher-Price – destined to be on kids'' wish-lists for the upcoming holiday season.
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WHEN:	Monday, February 15, 2010 10:30 am sharp (directly following the 10am Donny Osmond/Dance Star Mickey press conference)
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WHERE:	Mattel Showroom: ABOVE MAIN SHOW FLOOR The Jacob K. Javits Convention Center - 4^th FLOOR GALLERIA Entrance at 35^th Street and 11^th Avenue New York City
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VISUALS:	Photo opportunities with Mattel CEO Robert Eckert as he unveils his top pick for the holidays Demonstration of #1 Mattel toy pick of 2010
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RSVP:	* By appointment only and credentials are required in the Mattel Javits showroom.
	Please RSVP to:
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	Kelley DeVincentis	Juliette Reashor
	973-650-7663 (cell)	716-380-0337 (cell)
	kdevincentis@freemanpr.com	juliette.reashor@fisher-price.com
	Amy Friedland	Fisher-Price
	973-809-1052 (cell)
	afriedland@freemanpr.com
	Freeman Public Relations

Contacts:

Freeman Public Relations
Kelley DeVincentis
973-650-7663 (cell)
kdevincentis@freemanpr.com
Amy Friedland
973-809-1052 (cell)
afriedland@freemanpr.com
or
Fisher-Price
Juliette Reashor
716-380-0337 (cell)
juliette.reashor@fisher-price.com