Tiffany & Co. (NYSE: TIF) declared a regular quarterly dividend of 20 cents per share. This reflects the 18% increase in the quarterly dividend rate announced by the Board of Directors on January 21, 2010. The quarterly rate was then increased from 17 cents per share to the new rate of 20 cents per share. The dividend will be paid on April 12, 2010 to stockholders of record on March 22, 2010.

Company Description

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

Contacts:

Tiffany & Co.
James N. Fernandez, 212-230-5315
or
Mark L. Aaron, 212-230-5301