COLUMBIA, Md., Feb. 26 /PRNewswire-FirstCall/ -- Arbitron Inc. today announced that its Board of Directors has approved the payment of a quarterly cash dividend of $0.10 (ten cents) per common share ($0.40 per share on an annualized basis). The dividend will be paid on or about April 1, 2010 to shareholders of record as of the close of business on March 15, 2010.

As of February 19, 2010, there were approximately 26,586,000 shares outstanding.

About Arbitron

Arbitron Inc. is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron''s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People Meter(TM), a new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Arbitron Inc.

CONTACT: Investor, Thom Mocarsky, +1-410-312-8239,
thom.mocarsky@arbitron.com, or Media, Didi Blackwood, +1-410-312-8523,
didi.blackwood@arbitron.com, or Jessica Benbow, +1-410-312-8363,
jessica.benbow@arbitron.com, all of Arbitron Inc.