Company chosen based on successful planning and execution of marketing strategies in primary vertical markets

Xerox Audio Visual Solutions, a top three audio visual integration solutions provider, and wholly-owned subsidiary of Xerox Corporation (NYSE: XRX), was recently honored as the recipient of the National Systems Contractors Association''s (NSCA) Excellence in Business Award for Marketing Strategies. The award ceremony was held at the association''s 2010 Business & Leadership Conference, February 25-27, 2010 in Palm Beach Gardens, Florida.

"We were ecstatic to learn we won the NSCA Excellence in Business Award for Marketing Strategies," said Dan Boylan, president, Xerox Audio Visual Solutions. "To be recognized for our marketing process and strategy by NSCA is an honor, and reinforces our belief in the structured and thoughtful approach that we take in developing our strategies."

Since 2005, Xerox Audio Visual Solutions, formerly Southern Business Communications, has experienced 30 percent annual revenue growth in one of its primary vertical markets in many ways due to its marketing focus. Recognizing the need for specialization, and realizing that the organization could not be everything to everyone, Xerox Audio Visual Solutions went through a period of internal evaluation and research to discover its strengths and weaknesses, as well as to promote staff certification through professional development and training programs.

This evaluation facilitated a concentrated focus on three primary vertical markets: education, commercial and government. Management determined a need to develop specific strategies for each market, and provide the tools and resources necessary to develop and nurture a knowledgeable, dedicated sales staff. As a result, Xerox Audio Visual Solutions created detailed job descriptions, training and certification programs, and marketing resources for each specific market.

"Its review of internal processes and procedures and, more important, its knowledge base, has allowed Xerox Audio Visual Solutions to create training and presentation materials that make it an exceptional business in today''s economy," said Chuck Wilson, NSCA executive director. "NSCA was pleased to present Xerox Audio Visual Solutions with the Marketing Strategies award."

This prestigious award falls on the heels of its 2009 Pro AV Spotlight Award for AV Integration Excellence presented at the InfoComm 2009 Conference, and the 2009 Systems Contractor News recognition as the third largest AV Systems Integrator in North America.

About NSCA

NSCA is the leading not-for-profit association representing the commercial electronic systems industry. With more than 2,500 member companies worldwide, the National Systems Contractors Association is a powerful advocate of all who work within the low voltage industry, including systems contractors/integrators, product manufacturers, consultants, sales representatives, architects, specifying engineers and other allied professionals. NSCA is dedicated to serving contractor members and all channel stakeholders through education, advocacy, outreach and member services. NSCA University offers a variety of courses on topics such as project management, business, sales, design and technical knowledge. Courses are delivered through a variety of methods including conferences, regional trainings, online learning and webinars. NSCA works in conjunction with a variety of industry partners to provide relevant and meaningful education and certification programs. It also provides leading industry research and market intelligence, insurance solutions, the industry''s most comprehensive manual of practice, Essentials of Systems Integration™ and other business tools. For more information, visit nsca.org.

About Xerox Audio Visual Solutions

Xerox Audio Visual Solutions, a wholly-owned subsidiary of Xerox Corporation, has been providing audio visual equipment and systems to the education, commercial, military and government markets since 1981. The company delivers total audio visual and video communication solutions including design, installation, integration, maintenance and training. For more information visit xeroxaudiovisual.com.

Contacts:

Xerox Audio Visual Solutions
Steve Cone, 800-849-4088
info@xeroxaudiovisual.com