Santana Joins Samsung to Lead Marketing Activities and Develop the Brand in North America
Samsung Electronics America, Inc., the technology leader and innovator in consumer electronics and telecommunications, proudly announces the appointment of Ralph Santana as Senior Vice President and Chief Marketing Officer, at the company's North American headquarters (NAHQ).
Santana joins Samsung after a 16-year career with PepsiCo Inc. During his Pepsi career, Ralph has had multiple international and domestic leadership roles in marketing, spanning various brand initiatives and product categories. Most recently he was the VP of Marketing for PepsiCo's flagship Pepsi-Cola trademark. In that capacity he re-launched the brand with a new positioning, identity, and communications strategy and was responsible for the highly acclaimed Pepsi Refresh Project.
In his new position, Santana will take leadership responsibility for Samsung's North America Marketing organization, including the Brand Marketing, Digital Marketing, Market Intelligence, and Product Innovation teams. He will report directly to CS Choi, President & CEO of Samsung Electronics America.
"As Samsung continues to build our overall brand preference in the minds of consumers, we look to strategic industry experts like Ralph who have extensive expertise in brand management in a very competitive environment," said CS Choi. "We are pleased to welcome Ralph into our organization and look forward to his contributions as we build on our success as the number one technology company in the world."
"The Samsung brand is recognized across the globe, and I am thrilled at the opportunity to be a part of the development of that brand here in North America." stated Santana. "With the many exciting marketing initiatives from Samsung, I look forward to leading a team that has proven success in such an exciting industry. I hope to provide the same level of energy to the organization and enhance the delivery of the company's vision and value to consumers."
Santana earned his MBA from Duke University's Fuqua School of Business.
About Samsung Electronics America, Inc.
Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung's North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand "100 Best Global Brands," and named as one of Fast Company's "50 Most Innovative Companies of 2010." For more information, please visit www.samsung.com. You can also Fan Samsung on www.Facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.
Contacts:
Samsung Electronics America
Jose Cardona, 201-229-4118
j.cardona@sea.samsung.com
