Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a new ad campaign for the Samsung Omnia II™ featuring celebrity athlete Lamar Odom. The campaign kicks off today and will air during the College Basketball Championships on local CBS television stations and websites.
In the commercial and with online video and rich media digital advertising, Odom highlights key features of the Omnia II including Swype technology, the bright screen and fast speeds.
"Samsung Mobile found Lamar Odom a natural fit for our ad featuring the premium capabilities of the Samsung Omnia II with Swype technology for faster texting. Lamar is a remarkable athlete who is on the rise, just like the Samsung Mobile brand," said Paul Golden, chief marketing officer, Samsung Mobile. "The College Basketball Championships attract a diverse audience and one which we think will appreciate all of the smartphone features the Omnia II has to offer."
The Samsung Omnia II, available exclusively with Verizon Wireless, is a full-touch all-in-one smartphone powered by Windows Mobile® 6.5 to keep customers connected to their corporate and personal e-mail accounts and synchronized with their schedules and contacts. The Omnia II''s 3.7-inch widescreen WVGA AMOLED (Wide Video Graphics Array Active-Matrix Organic Light-Emitting Diode) responsive touch screen results in one of the brightest and clearest displays on a mobile phone in the United States. The Omnia II''s virtual QWERTY keyboard with Swype technology allows customers to input text faster and easier with one continuous finger or stylus motion across the screen keyboard.
Global media agency network Starcom MediaVest Group collaborated with CBS to plan and negotiate the campaign. The campaign goes live March 18th and will run through the College Basketball Championships.
1. Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1-Q4 2009 and Q3 and Q4 2008 U.S. Market Share Handset Shipments Reports.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Contacts:
MWW Group for Samsung Mobile
Tracy Calabrese, 214-414-3332
tcalabrese@mww.com