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SmartServ Launches the Uphonia World Card, a Prepaid International Long Distance Phone Card With Rates as Low as 1.3 Cents a Minute

PLYMOUTH MEETING, Pa., Jan. 31 /PRNewswire-FirstCall/ -- SmartServ Online, Inc. (BULLETIN BOARD: SSRV) , a Mobile Virtual Network Operator (MVNO) that provides mobile phone service with the best in low cost prepaid minute plans and the latest in mobile content, has launched the Uphonia(TM) World Card, a prepaid, international phone card with low rates for calling over 190 countries around the world.

The Uphonia World Card delivers significant per minute savings for international dialing versus wireless carrier rates, which are typically many times more expensive, for example:

CALL TO: UPHONIA WORLD CARD LEADING WIRELESS RATES (per minute) CARRIER RATES (per minute) Mexico $ .029 $ .20 to $0.49 United Kingdom $ .020 $ .65 to $3.49 Dominican Republic $ .024 $ .65 to $1.49 India $ .067 $ .65 to $3.49 Canada $ .013 $ .20 to $0.59

"Wireless and landline callers will realize a significant per minute savings using the Uphonia World Card for international dialing," said Daniel Wainfan, Vice President of Marketing. "We offer toll-free access and reliable, high quality voice connections that deliver savings with every international call."

Customers can buy the Uphonia World Card in denominations of $2, $5, $10 and $20. The cards are available online at the Uphonia.com mobile superstore (http://www.uphonia.com/phonecard ) and at retail stores across the U.S.

In addition to purchasing the Uphonia World Card, wireless subscribers can also customize their phones with their favorite ringtones, images and mobile games at Uphonia.com. Uphonia.com features over 5,000 ringtones from American Idol, Eminem, Britney Spears, 50 Cent, The Beatles, Elvis Presley, 2Pac, Snoop Dogg and Frank Sinatra; a wide variety of images from country flags, to animals, race cars, graffiti, and cartoons; and games such as Tom Clancy's Splinter Cell, NHL Power Shot Hockey, Wheel of Fortune, Jeopardy, Q*Bert, and Rayman.

For more information on the Uphonia World Card and the latest international dialing rates, please visit: http://www.uphonia.com/phonecard .

SmartServ Online, Inc. (R)

SmartServ, headquartered in Plymouth Meeting, PA is a Mobile Virtual Network Operator (MVNO) using the enhanced Sprint Nationwide PCS Network to provide mobile phone service with the best in low cost, prepaid minute plans, discounted international long distance, and the latest in mobile content, such as ringtones, mobile games, and images. SmartServ products and services are marketed under the UPHONIA(TM) brand. For more information please visit: http://www.smartserv.com/ .

Forward-Looking Statements

This news release may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document and those made from time-to-time by the Company are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward- looking statements concerning future plans or results are necessarily only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences are described from time to time in the Company's filings with the Securities and Exchange Commission, including but not limited to, the "Risk Factors" described under the heading "Certain Factors That May Affect Future Results" in the Company's Annual Report on Form 10-KSB/A for the year ended December 31, 2003 and other SEC filings.

Web sites: http://www.uphonia.com/phonecard http://www.SmartServ.com

SmartServ Online, Inc.
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