"GOT MILK? is a perfect fit for our fun, pop culture line of novelty clothing," says Mark Siegel, MjC Corp.'s Director of Licensing.
As part of the MjC Corp. deal, GOT MILK? will appear on men's lounge and boxer wear, and be cross-licensed with well-known character properties such as Cookie Monster, Garfield and the Pillsbury Doughboy. MJC's GOT MILK? designs will be sold through Wal-Mart, the nation's largest retailer. Plans call for expansion into women's wear via Target Corp. sometime in the next six months.
"It doesn't get much better than Cookie Monster and GOT MILK?" says Siegel.
Cutie Pie Baby will feature GOT MILK? on its baby and toddler apparel including bodysuits, burp cloths, bibs and blankets, and also on select hard goods, like baby bottles and sippy cups. Cutie Pie's GOT MILK? line will begin appearing in Babies "R" Us, Buy Buy Baby, Baby Depot, and Macys.com across the country in September 2005.
"GOT MILK? has enormous potential in the baby and toddler business," says Eli Yedid, Cutie Pie Baby co-President, "and it's virtually untapped."
GOT MILK? is a federally registered trademark of the California Milk Processor Board (CMPB), a nonprofit organization whose mission is to increase milk sales and consumption in California.
The CMPB began its product licensing program in 1995 with the premiere of GOT MILK? Barbie. Since then GOT MILK? has become a hot property with over 100 product licensees.
"GOT MILK? is smart, funny and has well over 90% consumer awareness," says Jeff Manning, executive director and "godfather" of the CMPB. "It is the nearly perfect property."
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. GOT MILK? is a registered trademark and has been licensed nationally since 1995. A separate Spanish-language campaign has been running in California since 1994. GOT MILK? gifts and recipes can be viewed at http://www.gotmilk.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
MjC was established in 1993 to manufacture and sell high-quality apparel for men, women and children, specializing in licensed loungewear. MjC's mission is to create clothing that makes people smile. Images of GOT MILK? apparel, as well as other MjC licensed brands can be viewed at http://www.gomjc.com.