An ageing population and growing consumer awareness have been the driving forces behind much product development in the skincare market, resulting in a higher demand for sophisticated anti-ageing as well as natural products. An uncertain economic climate and the resulting low consumer confidence have however had an adverse effect on sales.
While there are positive upmarket trends, such as a shift towards natural and Wellness products, private labels are increasing share, especially in the bodycare sector, where growth has been pretty much stagnant. Volume growth thus, outpaces value growth, especially as regards bodycare; the differential is overall some 3% annually.
Pooling together the latest consumer research, market analysis and trend data, This new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies. Use this research to:
Understand German skincare usage patterns, consumer demands and attitudes,
Pinpoint market potential before your competitors
Develop innovative skincare products for the German market
Discover the most effective distribution channels for skincare products in Germany.
Find out how to best reach key audiences with the most effective marketing communications.
Intriguing findings include...
German usage of suntan lotions, oils and creams is also below the European average, with only 55% of adults using these products.
7 out of 10 women respondents, aged 55 to 65, reported use of anti-ageing creams. After the age of 65, usage drops considerably, as some women 'give up' and let nature take its course.
Face cream and lotion usage is much higher for men living alone than for those living with a partner or a family.
For more information visit http://www.researchandmarkets.com/reports/c32256
© 2006 Business Wire
