Rodale Inc., the authoritative source for trusted
content in health and wellness worldwide, announced today that former
U.S. Vice President Al Gore's book "An Inconvenient Truth" will reach
No. 1 on the New York Times Paperback Non-Fiction bestseller list the
week of July 2.
The book has received widespread critical acclaim from an array of leading critics, including Michiko Kakutani, of the New York Times, who wrote, "An Inconvenient Truth is lucid, harrowing and bluntly effective." Warren Bass of the Washington Post wrote, "Galvanizing...will convince plenty of readers that Earth genuinely does hang in the balance."
"We are thrilled to support the efforts of Mr. Gore to bring the world's climate crisis to the forefront," said Steve Murphy, President and CEO of Rodale, publisher of "An Inconvenient Truth." "The environment is an issue that Rodale as a company has been concerned about for more than 60 years, and we are glad to see that thanks to Mr. Gore's efforts and his authoring of this book the message of the global warming crisis is resonating with a concerned audience."
With 225,000 copies in print, the book, released on May 24, explains the latest intelligence and authoritative research, facts, charts and graphs on global warming from top scientists around the world. To promote awareness of the issue, Mr. Gore has appeared on numerous nationally televised programs, with more to come including David Letterman and Jon Stewart, and is making dozens of personal appearances to promote the book.
In the book, the former U.S. Vice President writes about global warming and shares his personal story about how the issue became of urgent importance to him. His 1992 book, entitled Earth In The Balance, which will be revised, updated and published by Rodale this Fall, was critically praised and became a national bestseller, establishing him as an expert and leading spokesperson on the issue. The subject has become increasingly vital to him in the intervening years.
Both "An Inconvenient Truth" the book and documentary of the same name were inspired by a series of multi-media presentations about climate change that Mr. Gore regularly delivers to audiences around the world. The book and the film were produced to meet the demand for his views about global warming.
Mr. Gore recently launched The Alliance for Climate Protection, a consortium dedicated to ending global warming. The Rodale family and Rodale Inc. have donated $100,000 to the Alliance.
Rodale is utilizing its "Rodale 360" integrated marketing strategies to support the project across its multiple media platforms and distribution channels, including direct marketing to its extensive database of more than 25 million customers, and content placement in its magazines, from Men's Health to Best Life.
In support of Mr. Gore's book, Rodale launched the Web site www.inconvenienttruthbook.com in order to educate readers about climate change and correct misconceptions about global warming. It includes a section on cause and effect, using photographic evidence of global warming; charts and graphs showing the consequences of climate change; and activities people can implement to reverse the course of global warming. The site features the trailer for Mr. Gore's documentary, which opened in theaters last month, and a link to climatecrisis.net, the Web site for the documentary that also includes relevant information on the issue.
"With this Web site, Rodale is laying the foundation for the development of an interactive community of people who want to take action and counter global warming," added Murphy.
This is the first book produced to offset 100 percent of the CO2 emission generated from production activities with renewable energy. By supporting a new Native American wind farm and a new family farm methane energy project through NativeEnergy, a privately held Native American energy company,the publication of this book is carbon neutral. NativeEnergy is a privately held American Indian majority-owned national marketer of renewable energy credits, offering individuals and organizations a means to compensate for their global warming pollution.
Rodale's philanthropic efforts have supported a number of environmental causes, including the Wildlands Conservancy, which seeks to protect wetlands and promote conservation; the Clean Ocean Fund, aimed at protecting New Jersey beaches; The Soil Association, dedicated to protecting the world's soil and food supply; The Organic Farming Institute, a soil conservation/sustainable agriculture organization; and The Bioneers, a group of researchers working on air, water, soil and food supply issues. For more than five decades, the Rodale family's Rodale Institute based in Maxatawny, PA has worked to achieve a regenerative food system that renews environmental and human health.
An Inconvenient Truth:
The Planetary Emergency of Global Warming and What We Can Do About It
By Former U.S. Vice President Al Gore
Rodale Books (co-produced by Melcher Media)
On-Sale May 24, 2006
$21.95
328 pages, Paperback with Flaps, 200 full-color photos charts, maps and tables
This book has been certified carbon neutral by Native Energy. For more information go to www.nativeengergy.com
ABOUT RODALE INC.
Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com.
The book has received widespread critical acclaim from an array of leading critics, including Michiko Kakutani, of the New York Times, who wrote, "An Inconvenient Truth is lucid, harrowing and bluntly effective." Warren Bass of the Washington Post wrote, "Galvanizing...will convince plenty of readers that Earth genuinely does hang in the balance."
"We are thrilled to support the efforts of Mr. Gore to bring the world's climate crisis to the forefront," said Steve Murphy, President and CEO of Rodale, publisher of "An Inconvenient Truth." "The environment is an issue that Rodale as a company has been concerned about for more than 60 years, and we are glad to see that thanks to Mr. Gore's efforts and his authoring of this book the message of the global warming crisis is resonating with a concerned audience."
With 225,000 copies in print, the book, released on May 24, explains the latest intelligence and authoritative research, facts, charts and graphs on global warming from top scientists around the world. To promote awareness of the issue, Mr. Gore has appeared on numerous nationally televised programs, with more to come including David Letterman and Jon Stewart, and is making dozens of personal appearances to promote the book.
In the book, the former U.S. Vice President writes about global warming and shares his personal story about how the issue became of urgent importance to him. His 1992 book, entitled Earth In The Balance, which will be revised, updated and published by Rodale this Fall, was critically praised and became a national bestseller, establishing him as an expert and leading spokesperson on the issue. The subject has become increasingly vital to him in the intervening years.
Both "An Inconvenient Truth" the book and documentary of the same name were inspired by a series of multi-media presentations about climate change that Mr. Gore regularly delivers to audiences around the world. The book and the film were produced to meet the demand for his views about global warming.
Mr. Gore recently launched The Alliance for Climate Protection, a consortium dedicated to ending global warming. The Rodale family and Rodale Inc. have donated $100,000 to the Alliance.
Rodale is utilizing its "Rodale 360" integrated marketing strategies to support the project across its multiple media platforms and distribution channels, including direct marketing to its extensive database of more than 25 million customers, and content placement in its magazines, from Men's Health to Best Life.
In support of Mr. Gore's book, Rodale launched the Web site www.inconvenienttruthbook.com in order to educate readers about climate change and correct misconceptions about global warming. It includes a section on cause and effect, using photographic evidence of global warming; charts and graphs showing the consequences of climate change; and activities people can implement to reverse the course of global warming. The site features the trailer for Mr. Gore's documentary, which opened in theaters last month, and a link to climatecrisis.net, the Web site for the documentary that also includes relevant information on the issue.
"With this Web site, Rodale is laying the foundation for the development of an interactive community of people who want to take action and counter global warming," added Murphy.
This is the first book produced to offset 100 percent of the CO2 emission generated from production activities with renewable energy. By supporting a new Native American wind farm and a new family farm methane energy project through NativeEnergy, a privately held Native American energy company,the publication of this book is carbon neutral. NativeEnergy is a privately held American Indian majority-owned national marketer of renewable energy credits, offering individuals and organizations a means to compensate for their global warming pollution.
Rodale's philanthropic efforts have supported a number of environmental causes, including the Wildlands Conservancy, which seeks to protect wetlands and promote conservation; the Clean Ocean Fund, aimed at protecting New Jersey beaches; The Soil Association, dedicated to protecting the world's soil and food supply; The Organic Farming Institute, a soil conservation/sustainable agriculture organization; and The Bioneers, a group of researchers working on air, water, soil and food supply issues. For more than five decades, the Rodale family's Rodale Institute based in Maxatawny, PA has worked to achieve a regenerative food system that renews environmental and human health.
An Inconvenient Truth:
The Planetary Emergency of Global Warming and What We Can Do About It
By Former U.S. Vice President Al Gore
Rodale Books (co-produced by Melcher Media)
On-Sale May 24, 2006
$21.95
328 pages, Paperback with Flaps, 200 full-color photos charts, maps and tables
This book has been certified carbon neutral by Native Energy. For more information go to www.nativeengergy.com
ABOUT RODALE INC.
Rodale Inc. is the authoritative source for trusted content in health, fitness and wellness around the world, reaching nearly 40 million people each month. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and most recently Al Gore's New York Times bestseller An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, videos and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. www.rodale.com.