Branded Media Corporation (Pinksheets: BMCP) announced
today that computer and consulting giant IBM has extended its
advertising contract with Executive Media Network, a wholly owned
subsidiary of BMCP, for a painted tarmac ad at the 34th Street
heliport in New York.
"IBM is pleased to have been the first to bring tarmac advertising to the US. This media vehicle has provided IBM a unique way to connect with its audience, delivering impact and innovation and reinforcing its brand value proposition 'What Makes You Special?' to its core audience." - Jo Zmood - Business Director at WOW, IBM's Non-traditional / Out-of-home Agency.
The IBM tarmac advertisement is the first of its kind for a private aviation facility. The 28 feet by 48 feet ad spectacular promotes the company's new advertising campaign launched on April 1, 2006. IBM decided to extend the campaign at the heliport based on the favorable response it has generated from passengers at the facility.
Brian Pussilano, President of Executive Media Network, commented on the contract extension: "The demographic of the travelers passing through the East 34th Street heliport are the C-level executives that IBM seeks to reach with its message. The ad is really eye-catching and can be seen by people landing and taking off from the facility. The client has been happy with the buzz that has been generated by the ad."
Branded Media Corporation is a Madison Avenue based diversified media company that links production, advertising and marketing in ways which will continue to reach the ever more elusive consumer. The Company identifies, extends and manages brands by creating distinctive market opportunities. Utilizing media platforms and repurposing, BMC positions brands and actively seeks creative retail partners to market merchandise directly related to the content it creates for television, print, internet and other media outlets. Branded Media takes a comprehensive approach to brand building through creative, strategic brand messaging designed to increase awareness and sales of consumer products and services.
The Company through its wholly owned subsidiary, Executive Media Network, has exclusive agreements with a number of airline partners, including: Delta Air Lines, United Airlines, US Airways, Continental Airlines, Air France, and Lufthansa among others. EMN can place ads at over 300 points located throughout the world in 138 airline clubs and first class lounges, creating approximately 6.5 million impressions monthly. The network provides advertising clients with the critical audience mass and reach required for national advertising campaigns.
This news release may contain certain forward-looking statements that are subject to risks and uncertainties, which may cause the actual results or performance to differ materially from the results or performance expressed or implied. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.
"IBM is pleased to have been the first to bring tarmac advertising to the US. This media vehicle has provided IBM a unique way to connect with its audience, delivering impact and innovation and reinforcing its brand value proposition 'What Makes You Special?' to its core audience." - Jo Zmood - Business Director at WOW, IBM's Non-traditional / Out-of-home Agency.
The IBM tarmac advertisement is the first of its kind for a private aviation facility. The 28 feet by 48 feet ad spectacular promotes the company's new advertising campaign launched on April 1, 2006. IBM decided to extend the campaign at the heliport based on the favorable response it has generated from passengers at the facility.
Brian Pussilano, President of Executive Media Network, commented on the contract extension: "The demographic of the travelers passing through the East 34th Street heliport are the C-level executives that IBM seeks to reach with its message. The ad is really eye-catching and can be seen by people landing and taking off from the facility. The client has been happy with the buzz that has been generated by the ad."
Branded Media Corporation is a Madison Avenue based diversified media company that links production, advertising and marketing in ways which will continue to reach the ever more elusive consumer. The Company identifies, extends and manages brands by creating distinctive market opportunities. Utilizing media platforms and repurposing, BMC positions brands and actively seeks creative retail partners to market merchandise directly related to the content it creates for television, print, internet and other media outlets. Branded Media takes a comprehensive approach to brand building through creative, strategic brand messaging designed to increase awareness and sales of consumer products and services.
The Company through its wholly owned subsidiary, Executive Media Network, has exclusive agreements with a number of airline partners, including: Delta Air Lines, United Airlines, US Airways, Continental Airlines, Air France, and Lufthansa among others. EMN can place ads at over 300 points located throughout the world in 138 airline clubs and first class lounges, creating approximately 6.5 million impressions monthly. The network provides advertising clients with the critical audience mass and reach required for national advertising campaigns.
This news release may contain certain forward-looking statements that are subject to risks and uncertainties, which may cause the actual results or performance to differ materially from the results or performance expressed or implied. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.
© 2006 Business Wire
