MORTON GROVE, Ill., Sept. 1 /PRNewswire-FirstCall/ -- Oksana Baiul becomes the new face of the nation's leading Kefir Company. Winning an Olympic Gold Medal in figure skating for the Ukrainian national team at the age of 16, Oksana Baiul has captured the hearts of audiences worldwide. Her successful career has taken her to many new destinations, and she is currently partaking in the ABC hit TV show, Master of Champions. Being a former Olympic Gold Medal figure skater, Oksana Baiul is dedicated to leading a healthy lifestyle, and Lifeway products have been with her the whole way.
Growing up in Eastern Europe, where kefir is staple in everyone's diet, Oksana grew up drinking it everyday, but after immigrating to America in 1994, she could not find it. This was until she came across Lifeway Kefir, and fell in love with it all over again. She will be promoting Lifeway Kefir in various trade shows and events, as well as in print ads.
Being able to remain healthy and fit for her extremely active lifestyle requires energy, strong bones, and essential nutrients. Lifeway Kefir, which contain 10 types of "friendly" active probiotic cultures, as well as being high in protein, calcium, and essential vitamins and minerals, has been and continues to be the perfect beverage for Oksana's grueling workout routine. In addition, by drinking Lifeway Kefir on a daily basis, Oksana is able to maintain a strong immune system and an energetic lifestyle to further progress her career and stay in shape.
About Lifeway Foods
Lifeway , recently named Fortune Small Business' 94th Fastest Growing Small Business, and one of only 20 companies to ever be named to the list three straight years in a row, is America's leading supplier of the cultured dairy product known as kefir, and now America's only supplier of Organic Kefir. Lifeway Kefir is a dairy beverage that contains Lifeway's exclusive 10 Live and Active probiotic cultures. While most regular yogurt only contains two or three of these "friendly" cultures, Lifeway Kefir products offer more nutritional benefits. Lifeway offers 12 different flavors of its Kefir beverage, Organic Kefir and SoyTreat (a soy based kefir). Lifeway recently introduced a series of innovative new products such as pomegranate kefir, greek-style kefir, a children's line of organic kefir products called ProBugs (TM) in a no-spill pouch in kid-friendly flavors like Orange Creamy Crawler and Sublime Slime Lime, and a line of organic whole milk kefir. Lifeway also produces a line of products marketed in US Hispanic communities, called La Fruta, Drinkable Yogurt (yogurt drinks distinct from kefir). In addition to its line of Kefir products, the company produces a variety of cheese products and recently introduced a line of organic pudding called It's Pudding!.
For more information, contact Lifeway Foods, Inc. at (847) 967-1010 or e-mail at
This news release contains forward-looking statements. Investors are cautioned that actual results may differ materially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, competitive pressures and other important factors detailed in the Company's reports filed with the Securities and Exchange Commission.
© 2006 PR Newswire
