Fox Reality Channel, the only all-reality, all-the-time cable and satellite network today announced that it will sponsor KushTV.com, the fastest growing online television and lifestyle network, to create a viral buzz and promote two of Fox Reality Channel's upcoming original series, "Battle of the Bods and "Paradise Hotel 2. In this deal, Fox Reality Channel will sponsor KushTV's number one show "Perfect Picks a show featuring the Olly Girls from E!'s popular and highly rated show, "Sunset Tan, and distribute 3-5 minute mini clips from its upcoming reality shows, "Battle of the Bods and "Paradise Hotel 2 across the KTV network.
Starting January 16th and running for eight weeks, KushTV.com developed an integrated program bringing Fox Reality Channel in front of their younger male audience. KushTV.com continues to empower the young adult male market's internet and television experience by creating unique and simple programs, which will provide Fox Reality Channel the opportunity to drive male viewers to move from the internet to television. Through this program, KushTV.com is seeing benefits from a unique marketing platform enabling them to create return traffic via contact with their audience by way of a new internet know-how. Additionally, Fox Reality Channel's original series, "Battle of the Bods and "Paradise Hotel 2 will have prime exposure and banners on the KushTV.com homepage.
"This is a realization of our vision and working with a premiere partner such as Fox Reality Channel enables us to combine the best of both worlds, to create the best programming experience for our audience and the most effective advertising platform for our advertisers, stated AJ Vernet, Co-Founder of KushTV.
"KushTV.com gives Fox Reality Channel the ability to niche-target a young male audience who would be attracted to our late-night programming lineup and we are looking forward to a successful partnership, stated Lorey Zlotnick, SVP of Marketing & On-Air Promotions. "Fox Reality Channel is testing ways to create a buzz virally, and linking to areas of social networking seems like a natural place to gain some traction.
The KushTV.com audience will have exclusive access to a clip of the hot new late-night show "Battle of the Bods, premiering January 19 1amET/10pPT, which takes five sexy ladies and has them rank themselves in order of attractiveness to match the rankings of a panel of male judges sitting behind a one-way mirror. In addition, they will get to see a steamy clip from the late-night MA version of "Paradise Hotel 2 premiering on Fox Reality Channel February 4 1aET/10pPT.
Each week KushTV will syndicate and promote their show "Perfect Picks along with Fox Reality Channel's original series' webisodes across 50 of theirbranded channel partners including MySpaceTV, YouTube, Helio, IMEEM, Veoh, Break, Heavy and Akimbo.
ABOUT KUSHTV.com
KushTV.com is the fastest growing online television network for young adults 18-34 online. KushTV develops original shows for the Internet featuring today's hottest artists, topics, and events. We produce ADD-TV programming - short form television for the short attention span of Gen Y! Through its wide network of distribution partners like MySpace, Veoh, Imeem, etc KushTV.com reaches millions of unique users every month online. KushTV.com's most popular broadband channels include "Lifestyle", "Rush" and "Kush Girls". Founded in 2005, KushTVcom is privately held and headquartered in Santa Monica, CA. For more information, please visit www.kushtv.com.
ABOUT FOX REALITY CHANNEL
Fox Reality Channel launched May 24, 2005 to become the first destination for lovers of unscripted programming. The channel offers major US network favorites, exclusive international reality programming, Original Series and Specials. Fox Reality Channel offers reality viewers more of their favorite reality programming with RealityRevealed in Primetime with never-before-seen footage, exclusive interviews, behind the scenes secrets and more reality fun. Fox Reality Channel distribution is set to propel past 35 million subscribers in its second year, becoming one of only four new networks to achieve that feat. Its programming is available on television, broadband, cellular phones and other leading mobile devices. It recently entered into a sweeping deal with Apple® to deliver upcoming original series to iTunes® (excluding American Idol Extra). To get more information on Fox Reality Channel programs and schedules, please visit foxreality.com.
