Bill Haaland, CEO of BMSI Holdings and BancInsure, Inc., announced today that the company's sales and marketing strategy, direction and initiatives will be led by Sargent as a result of a consolidation of the marketing and sales departments within BMSI Marketing, Inc. (a wholly owned subsidiary of BMSI Holdings " BancInsure's Holding company).
Rod brings with him twenty plus years of extraordinary sales and marketing expertise. He has held senior executive level positions with three leading insurers. His experience includes the strategic vision and implementation of a national Internet marketing and processing system, deep management experience with both direct sales and independent agent sales platforms and has extensive product development experience.
Mr. Haaland stated, "Above all of the outstanding work experience and results Rod has delivered, he is a match with our culture of relationship building. This is the foundation of BancInsure. As we prepare for strong, profitable growth, it is not enough to have only strong relationship skills, or industry leading expertise in one's field, our executive leadership must have both. We have found that with Rod.
BMSI Marketing, Inc. is a wholly owned subsidiary of BMSI Holdings, Inc. BMSI Marketing, Inc. houses all of BancInsure's sales and marketing staff and resources. This structure enables a high level of flexibility in accommodating the needs of BancInsure's customers.
BancInsure is the industry's only fully independent insurer with a specific focus on providing insurance products to financial institutions. The company entered the market in 1986 amidst very difficult market conditions. After 20 years of operations, the company has business relationships with roughly 20% of the community banks in the United States. Located in Oklahoma City, OK, BancInsure enjoys an endorsement agreement with 20 state bankers organizations.