BrandPartners Group, Inc. (OTC BB: BPTR), a provider of integrated retail environmental services, announced today that its wholly owned subsidiaries BrandPartners Retail Inc. (BrandPartners Retail) and Grafico, Inc. (Grafico) have signed new contracts totaling $5.0 million. Under the new contracts BrandPartners Retail and Grafico will provide a broad range of design and construction, merchandising, furniture, environmental graphic design, real estate location analysis, creative and implementation services to seventeen retail financial institutions, including four new clients.
BrandPartners Retail, a provider of differentiated retail environments, was also recently recognized with a bronze award in the Design of the Times 2006 Awards for its innovative promotional kiosk for a leading regional bank in the southeastern United States. Presented by P-O-P Times®, a leading magazine in the point-of-sale industry, the competition recognizes the in-store marketing industry's best displays and retail promotions.
"We believe that our promotional kiosk provides the flexibility and visual impact that financial institutions need for dynamic promotions, said Eduardo Alvarez, Executive Vice President and Managing Director, Strategy & Marketing, BrandPartners. "Even giveaway promotions can be part of this comprehensive, cost-effective merchandising resource.
BrandPartners Retail received the award in the Specialty Shops/Services category for Freestanding or Aisle Displays (Permanent). More than 400 displays were entered in this year's competition, which recognized the industry's top talent for excellence in creating a specific design to meet the challenges of a particular retail environment.
BrandPartners Retail's promotional kiosk was rolled out to 650 branches for its leading regional bank client and tied into other existing point-of-sale messaging to promote mortgages throughout the branches. This flexible, cost-effective solution can be used for multi-item giveaway promotions and other point-of-sale campaigns. The stand-alone kiosk can be configured in many ways to accommodate die-cut graphics, promotional messaging, collateral and actual giveaways. The visual impact of the bold graphics first draws consumers to the kiosk. There, the customer can explore additional layers of interactive experience by taking a brochure or touching giveaway premiums. BrandPartners created the promotional kiosk in response to the growth of promotional campaigns within retail financial services. For further information on the BrandPartners Retail promotional kiosk, please go to (http://www.brandpartners.com/newproducts/promokiosk.php)
"We believe that this award exemplifies BrandPartners' innovative work with financial services retailers to help them achieve their in-branch objectives, said Jim Brooks, President and Chief Executive Officer, BrandPartners. "Our company is pleased to partner with our clients to create results-producing customer experiences within the branch environment.
The Design of the Times Award is an honor that consumer product and services marketers, Point-Of-Purchase producers, design firms and agencies compete for each year. Judged by more than 100 brand marketing and retailing executives, entries were rated based on creativity in design and engineering, the innovative use of materials, the compatibility of the display to its retail channel, its ability to enhance the brand image, and realization of sales and marketing objectives.
BrandPartners Retail, a BrandPartners Group Company (OTC Bulletin Board: BPTR), provides an integrated approach to customer environments through brand translations, business strategy, design-build services, retail display and in-branch communications products and services, from concept and design through implementation and training. The company serves domestic and international markets from its Rochester, N.H. home office, New York design studio, and several regional U.S. offices. BrandPartners installations are in more than 1,800 companies at more than 30,000 retail locations worldwide. For more information, please visit www.brandpartners.com.
Cautionary Language
Statements in this news release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registrations statements filed with the Securities and Exchange Commission.
BrandPartners is a BrandPartners Group Company. 800.732.3999. 10 Main St. Rochester, NH 03839
