The Tamagotchi(R) Characters are Heading to the ''Big Apple'' for Their First-Ever Jobs at Toys ''R'' Us Times Square

Bandai America:

WHAT:	As the old saying goes, if you can make it in New York City, then you can make it anywhere! The popular characters from Tamagotchi- the world's first and top-selling "virtual pet" for kids - are pounding the pavement in search of their lucky break in the Big Apple. As they try out for different jobs at Toys"R" Us Times Square in NYC, fans are invited to see for themselves what Mametchi, Memetchi and Kuchipatchi will be doing. Will they be cashiers and ring up your toy purchases? Or will they greet you as you walk into the store? Either way, this is what "livin' the Tamagotchi life 24/7" is all about!
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WHEN/ WHERE:	Monday, July 9, 2007 from 12 noon-6 pm Toys "R" Us Times Square - 1514 Broadway (at 44 Street); New York City Store phone: [phone]
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VISUALS:	Tamagotchi costume characters of Mametchi, Memetchi and Kuchipatchi working various jobs at Toys "R" Us Times Square Tamagotchi characters interacting and taking photos with fans of all ages
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ABOUT TAMAGOTCHI:	Tamagotchi is the ultimate portable tech toy that allows kids 8 and up to experience what it's like to raise a real pet. It also encourages them to "connect" and interact with their friends via infrared technology. The latest Tamagotchi® Connection® V4 & V4.5 lets fans guide their favorite Tamagotchi characters through the adventure of life by playing games, going to preschool and elementary school, and then choosing a fun career"”such as a rock star, fashion designer, doctor and more. The new Tamagotchi toy connects to the Internet at TamagotchiTown.com via special passwords and secret codes. Now the brand also offers a Tamagotchi PC Pack with a voice-interactive software program that allows you to command your very own desktop computer character. Originally launched in 1997, the egg-shaped Tamagotchi sold more than 40 million units worldwide and created a brand new toy industry category. Bandai America reintroduced the brand in 2004 with new technology, creating stronger-than-ever consumer demand among young kids and adults alike.