Rainbow Partners, Asia's leading provider of rich entertainment metadata and media management technologies, announced that All Media Guide's (AMG) LASSOâ„¢ media recognition service was chosen by Sony to supply metadata for the HES-V1000 Home Entertainment Server which was recently launched in North America. The AMG LASSOâ„¢ service works seamlessly with Sony's XMBâ„¢ (XrossMediaBar) to automatically recognize Blu-ray Discs (BD), DVDs, and CDs, and supplies comprehensive information including cover art, names, titles, genres, styles, themes, and other descriptive information in the systems graphic menu.

The HES-V1000 includes a 200 BD/DVD/CD disc changer, a 500GB HDD, and supports full 1080p high definition video. The AMG LASSOâ„¢ service enables powerful and intuitive media management with industry's most comprehensive metadata, provided seamlessly via an Internet connection.

”AMG technologies and metadata enables HES-V1000 customers to enjoy unprecedented ease of use while managing large media collections in their home,â€� said Kevin Meyerson, Rainbow Partners' President. ”LASSOâ„¢ is the only integrated solution which allows users to go beyond simple title and performer name information; the only single solution to recognize BD, DVD, and CD media. We are ecstatic that Sony chose our solution.â€�

AMG data and technologies are the de facto industry standard. The AMG databases are the world's most comprehensive and high quality databases for entertainment information including millions of albums, hundreds of thousands of movies, and tens of thousands of games.

Sony is the latest addition to the list of industry leaders choosing AMG technologies, editorial content, and data. Among the others choosing AMG are iTunes, Google, Yahoo, Napster, Rhapsody, Sony Computer Entertainment, and many more.

More information about the Sony HES-V1000 Home Entertainment Server is available at www.sony.com/news .

More information about AMG is available at http://www.allmediaguide.com/

About Rainbow Partners

Rainbow Partners is Asia's leader in digital entertainment technology and content solutions. Rainbow Partners enables superior digital media recognition, management, enjoyment and discovery. Rainbow Partners' solutions are embedded in leading media players, consumer electronics devices and music distribution services. More information is available at: http://www.rainbow.co.jp/rp/e/index.html.

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