TORONTO, Canada, November 27 /PRNewswire/ --
- World's Busiest Operator Helps GuestLogix Expand Footprint of its Mobile Virtual Store(TM) Platform in Airline Sector
GuestLogix Inc. (TSX-V: GXI), the leading provider of on-board retail solutions to the airline industry, today announced that Delta Air Lines has deployed GuestLogix' Mobile Virtual Store(TM) on its domestic and international flights. The Delta deal represents a major milestone for GuestLogix by adding potentially another 125 million passenger trips annually to its industry leading on-board retail platform.
"We are very delighted about this new implementation with Delta," said Tom Douramakos, President & CEO at GuestLogix. "Ancilliary revenues from on- board retail sales are becoming more and more critical in the day-to-day operations and profitability for airlines. Now covering over 400 million passenger trips annually, our Mobile Virtual Store(TM) is recognized by airlines as their preferred option. Delta's decision endorses our abilities, cost advantages, contribution to their customer service levels as well as their bottom line."
The GuestLogix Mobile Virtual Store(TM) enables airlines to become smart and profitable on-board retailers. The platform facilitates new revenue streams by optimizing planning and forecasting, facilitating on-board sales transactions and providing rapid intelligence to on-board retail trends to support merchandising, promotions, and logistics. The Delta implementation includes complete funds and device management services from GuestLogix.
Experts predict that 20% of airline profits will be generated by on- board retail sales in the future. As hundreds of millions of dollars are already being realized today, carriers are seeking new content providers and product vendors to enable them to provide more saleable products and services to their captive audiences in the sky. The GuestLogix platform provides an ideal, ready-made channel for on-board retail partners involved with in- flight entertainment, merchandising, duty-free sales, business communications systems, and destination-based products and services.
"Our platform enables airlines, their content, product and service providers to quickly drive high margin incremental revenues," added Douramakos. "Imagine in the future being able to order a movie, ground transportation, and your Broadway Theatre tickets from our Mobile Virtual Store(TM) while in your seat and pay for it with an airline loyalty card."
The GuestLogix solution manages all forms of payment, including cash (in multiple currencies), credit cards, debit cards, loyalty cards, stored value cards, vouchers and coupon sales.
About Delta Air Lines
Delta Air Lines operates service to more destinations than any global airline with Delta and Delta Connection flights to 315 destinations in 54 countries. Since 2005, Delta has added more international capacity than all other major U.S. airlines combined and is a leader across the Atlantic with flights to 36 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers nearly 400 weekly flights to 54 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 477 worldwide destinations in 103 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
About GuestLogix
GuestLogix is a leading provider of on-board retail solutions to the passenger travel industry. Its mission is to deliver innovative, end-to-end solutions that create new revenue growth while enhancing service in the world's guest services supply chain. The Company's customers include the world's leading airlines, railways, ferries, hotels, caterers, and commissaries. GuestLogix is publicly traded on the TSX Venture Exchange in Toronto (Symbol "GXI"). For more information please visit http://www.guestlogix.com.
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