FACES COSMETICS PLC: Regional Expansion

Faces Cosmetics plc                              

                     ("Faces Cosmetics" or "the Company")                      

           ("branded cosmetics, skin care and anti-aging products")            

               REGIONAL EXPANSION CONTINUES IN THE UNITED STATES               

                       New Store Opens in Maryland, USA                        

               New Store Construction Underway in Virginia, USA                

                                      and                                      

                          Mexico Expansion Continues                           

Opening in Columbia, Maryland, USA

The Company is pleased to announce the opening of the first FACES franchised
store in Maryland, USA. The Mall in Columbia is Maryland's premier shopping,
dining, and entertainment destination, conveniently located along the Baltimore
/Washington corridor. The vibrant and diverse community of Howard Country is
one of the top five most affluent counties in the United States. The Columbia
store is the first of a number of stores planned by FACES for this market over
the next 4 years

Store Construction Begins in Fairfax, Virginia, USA

In line with the Company's plans for targeted market expansion, construction
has begun for a new FACES store at Fair Oaks Mall in Fairfax, Virginia. Ranked
in the top 50 shopping centers by volume in the entire country, Fair Oaks Mall
is also acclaimed as the preferred family retail destination for the affluent
communities of Western Fairfax County, which has become one of the country's
fastest-growing commercial and residential areas in metropolitan Washington,
D.C. Fair Oaks is the first of a number of locations planned for this market
over the next 3 years.

Both locations are in close proximity to the Nation's capital city of
Washington D.C. which hosts visitors from all over the world. The regional
development of new stores in this area will expand the awareness of the FACES
brand to consumers from across the United States and international markets.

Mexico Master Franchisee Continues Expansion Plans

To strengthen its established presence in the Mexico market and building on the
success of the three operating pilot FACES concessions opened last year, the
Master Franchisee has planned three additional FACES concessions and will then
be seeking a rollout plan throughout the Sanborns chain.

Ramesh Jolly, the Chief Executive, commented:

" We are delighted to have commenced our strategic expansion programme in the
United States with the specific development that is taking place in Maryland
and Virginia and generally in the Washington D.C. area. These FACES Franchised
stores showcase the brand and service both domestic and international
consumers. They also represent a clear demonstration of our distinctive
competitive position in the global beauty market."

"We are very supportive of our Master Franchisee's plans to continue their
expansion in Mexico through the rollout out of additional inline stores and
their new concession program. It will continue to strengthen the foundation
they have established over many years of operating in that country."

Contacts:-

Faces Cosmetics plc

Ramesh Jolly

Chief Executive Officer

Tel: [phone] Ext.112

www.facescosmetics.com

Nominated Adviser

City Financial Associates Limited

Ross Andrews

Tel: [phone]

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