ZUG, Switzerland, March 20 /PRNewswire/ -- Swiss Hawk AG's portfolio company Motion Network Holding (MNH) reaches out to the Middle East through its partnership with media company 360.
MNH is working on a new business model with 360 to adapt to the peculiar Israeli TV market. 360 is in talks with cable and digital operator to build a profitable model despite Israel's very restrictive laws regarding TV commercials. As with all Israeli cable and digital TV channels, Motion Network TV (MNTV) Israel will be a pay TV.
Israel is one of the few countries in the world to design, build, launch and operate its own satellites. Some 70% of households subscribe to cable television, which provides scores of channels, offering a mix of local and foreign programming, much of it catering to select audiences. Thus the Israeli audience is used to theme channels and very open to this kind of TV channel especially as it remains a unique concept in the Israeli audiovisual landscape. Most Israeli channels are focusing on a particular language widely spoken in Israel while MNTV will provide subtitling for all these languages.
360 reaches the whole scope of media entertainment and has its owns cable TV channels and websites, but also produces content for them. In Israel, 360 embodies the same global vision as MNH.
360 is managed by Haim Sharir, a prominent figure in the TV industry for the last 25 years and Deddi Zucker (former parliament member 1986-2000). Haim Sharir is the former Vice President of channel 2 (the dominant channel in Israel) for content and has produced some of the most popular series in TV since 2000 and also has produced movies since 1980 such as "Point of View" with John Savage. Since 2004, 360 it has established a partnership with Arad Communication, the second largest PR company in Israel.
The MNH /360 partnership will combine MNH's European vision and network with a deeply rooted experience and coverage in all aspect of the domestic media and entertainment industry from 360.
About 360
360 was established by Haim Sharir and Deddi Zucker in 2003. 360 runs 3 TV channels on cable in Israel, owns and runs 2 internet sites, produces content for internet websites on specific themes like life-style, health, sports or parenthood, represents the Argentine TV Channel- TELEFE, represents foreign content for mobile and the internet such as Guinness Records or Naked News. For further information visit http://www.360tv.tv.
About Motion Network Holding Plc ("MNH")
MNH operates in the sector of communication and provides B2C and B2B services in the area of Television, IPTV, Internet, media content production and post production, software and retail. MNH operating services cover mostly Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion Network TV ("MNTV") is the main group company that operates as a pan European film and music dedicated TV channel. For further information visit http://www.motionnetworktv.com .
About Swiss Hawk AG
Swiss Hawk AG is building an alternative asset investment company and pursues an aggressive investment policy based on actively investing and trading mainly in late stage pre-IPO and IPOs with high-growth potential and planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange Open Market.
For further information contact: Christophe Kourdouly, MNH/Antetime Tel: +33-1-72-100213/214 Mary Prendergast Tel: +41-41-511-0198 Email: contact@swisshawk.com
