Today a new era in Public Relations has begun for environmental PR with the launching of ThinkGreenPR.com. ThinkGreenPR is a new type of Public Relations Agency, specifically designed to support a new era of "green business conducted by environmentally forward thinking companies. ThinkGreen PR was founded by a group of veteran public relations and marketing professionals, led by Alec J. Rosen, Juan Sanchez and Joao Ribeiro.
ThinkGreen PR Philosophy
ThinkGreenPR's philosophy is simple, powerful, effective and green. "We will not 'greenwash' clients or the media. We want to work with passionate and committed people that meet our criteria and share our values, said Alec J. Rosen, managing partner.
 | -- |  | We will work with clients committed to creating a positive environmental legacy and those involved in green technologies, services, products, manufacturing or trying to go green |
-- | We will not work with legacy polluters | ||
-- | We will use carbon neutral PR and marketing activities, including providing carbon offsets and planting trees in our clients' names | ||
-- | We have a sliding green scale for fees based on a firm's environmental impact - the bigger the green impact the bigger the "green discount" |
"Our focus is in promoting green technologies, products and services, alternative energy, and R&D, added Alec. "If you're a 'green' company or non-profit, you need a Public Relations Agency that is as committed as you are - not a division of a large PR firm with an environmental group, where they also 'greenwash' legacy polluters looking for PR.
ThinkGreen PR will focus on the following core areas:
 | -- |  | Green Technologies |
-- "Green software" and other technologies that monitor or reduce energy usage and promote conservation | |||
-- | Alternative Energies | ||
-- Everything under the sun, wind, sky or earth | |||
-- | Green Products & Services | ||
-- Consumer products and eco-tourism | |||
-- | Green Manufacturing | ||
-- Companies that are operating or manufacturing using green processes | |||
-- | Green Buildings & Architecture | ||
-- | Research & Development | ||
-- | Educational Programs & Outreach | ||
-- | Green Entrepreneurs |
Why Us
We are a new type of Public Relations Agency, specifically designed to support a new era of "green business" and environmentally forward thinking companies. ThinkGreen PR is the brainchild of Alec J. Rosen, managing partner, AJR & Partners, Inc. Alec has nearly 20 years of public relations and marketing experience representing a wide range of industries from legacy polluters to cutting edge technology, healthcare and bio-fuels.
Alec has been involved in environmental PR causes since the early 1990s including research projects in Brazil, Bio-Fuels and water conservation efforts in the Florida Keys, which was recognized by the US Congress in an official environmental proclamation.
ThinkGreen PR has teamed up with JTS Communications and Option4 for graphic design, public relations and website development.