LOS ANGELES, April 28 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) announces that Idea Asia Limited (Idea Asia), its wholly-owned subsidiary, has signed a contract with 2waytraffic for the exclusive right of presenting the TV show You Are What You Eat in China.
2waytraffic is listed on the AIM of the London Stock Exchange and is a leading international developer and exploiter of interactive entertainment content for television, mobile and digital platforms with an unrivalled catalogue of over 200 high quality entertainment formats including "Who Wants To Be A Millionaire?", "Brainiest", "Mr & Mrs", "Take It Or Leave It", and "That's The Question". With its headquarters in Hilversum, the Netherlands, 2waytraffic has rapidly grown in the last two years and now oversees activities in more than 60 countries worldwide.
You Are What You Eat is the factual entertainment format which takes an uncompromising look at the people whose eating habits are threatening to send them to an early grave, and then shows them the way to change. Each week a renowned nutritionist takes an up-close -- and sometimes very personal -- look at the contributor and the effect their appalling diet is having on their body, before transforming the way they eat and feel in just eight weeks. The contributor is put through a series of sometimes shocking tests including tongue profiling, colonic irrigation and blood, urine and stool analysis which, coupled with the nutritionist's no-nonsense, 'tough love' approach make for graphic, but fascinatingly entertaining, viewing!
You Are What You Eat was originally commissioned by Channel 4 in the UK in 2004. Since then there have been four highly successful series. The total number of countries into which the format and/or completed UK series has been sold is now over 40. Numerous channels have created local versions of the format. As well as achieving huge on-air success, the You Are What You Eat format extends into a popular range of branded consumer products, including best-selling books and health foods.
"China has a population approaching 1.5 billion and as the economy continues to grow at a high pace, the citizens continue to seek for a better life style. They are becoming more and more health conscious. 'You Are What You Eat' is an ideal format to address their appetites. Moreover, we see this as a perfect advertising channel for marketers in health-related products," added Dominique Ullmann, Executed Director of Idea Asia.
About Asia Global Holdings Corporation
Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) has a strong focus on building business in China and other emerging regions and markets in Asia and Worldwide. The company's present subsidiaries participate in media & advertising, marketing services and TV entertainment. The Company has offices in the US, Hong Kong and China.
Asia Global Holdings Corporation Website: http://www.asiaglobalholdings.com/
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