WHAMmobile, a Houston-based mobile marketing and technology firm, announced today that Prudential California Realty, the largest franchisee of the Prudential Real Estate Network and one of the top five brokerages in the nation, has begun using its mobile real estate listings offering to simplify the shopping process for homebuyers.
This real estate listings platform will allow homebuyers to receive property information instantly to their cell phones by texting a unique message to a designated destination. The code and message is displayed on the home's yard sign rider and eliminates the hassle of getting out of the car to retrieve a traditional "Take Me" flyer.
"With the popularity of text messaging growing every day, we wanted to give our prospective buyers the opportunity to use wireless communication to obtain instant access to our home listings," Steve Rodgers, President and CEO, Prudential California Realty-Southern California and Central Coast. "By using WHAMmobile, we not only streamline the communication between our agents and buyers but also increase the visibility of our sellers' homes, which is key in today's buyers market."
With WHAMmobile's mobile real estate listings, prospective homebuyers will receive basic information about Prudential California's properties including property data, photos, maps, and contact request options right to their mobile phone. Agents receive contact information from the prospective buyer and can follow up at their convenience. The next release of the service, planned for summer 2008, will include features to schedule showings, deliver e-flyers, navigate to other listings, and more.
"Prudential California is an innovative company that embraces the fastest growing technology tools available, so we were pleased they saw the value in real estate mobile marketing," said Jeff Lerner, Executive Vice President of WHAMmobile. "Both homebuyers and agents will benefit from WHAMmobile's real estate offering. Prudential California's prospects can obtain and store information about their favorite homes, and it will eliminate the time and money agents spend on creating and distributing "Take Me" flyers."
Prudential California is currently using WHAMmobile's real estate offering throughout Southern California and the Central Coast.
About Prudential California Realty
Established in 1985 in San Diego County, Prudential California Realty has expanded to become one of the top five brokerages in the nation, with over $17 billion in sales volume and more than 18,000 transactions across Southern California and the Central Coast last year. The company has earned a host of honors, including being named the #1 company within the Prudential Real Estate family for 11 years running. Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate.
About WHAMmobile
WHAMmobile provides patented mobile marketing and technology solutions for a diverse range of industries, including real estate, entertainment, sports arenas and media industries. As the creators of the on-demand mobile marketplace, the nation's first searchable pull sms-coupon system, WHAMmobile has quickly grown to offer other services including database management, search-to-buy, drive-by promotions, interactive polling and text message ordering. With these services and more, WHAMmobile is the new revolution for building a relationship between advertisers and consumers.
For more information about WHAMmobile, please visit www.whammobile.com.