Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising.
“We needed a proven marketing partner who could help us articulate a distinctive message that resonates with the legal community,” said Jim Tharpe, president of APS. “Arketi’s BtoB technology expertise and proven positioning and branding methodology made them the right partner for us.”
For nearly 20 years, Advanced Productivity Software has been a leader in time tracking and cost recovery software for law firms. Arketi’s work for the company will include a complete re-branding effort, the creation of new sales preparedness material, the development of a print and online ad campaign, and tradeshow creative services.
“Now more than ever, it’s critical for BtoB companies to clearly communicate the benefits they provide to customers and prospects,” said Sami Jajeh, principal of Arketi Group. “Advanced Productivity Software has a proven history of delivering bottom-line value to law firms. Our focus will be to encapsulate that message in a way that will truly resonate with their key market, creating a shorter sales cycle.”
About Advanced Productivity Software
Since 1990, Atlanta-based Advanced Productivity Software has provided scalable, reliable time tracking and cost recovery software that makes it easier to capture more time, enabling law firms to quickly track and assess activity that improves the firm’s bottom line. Used by more than 50 percent of the AmLaw 100 firms worldwide, Advanced Productivity Software offers three time management and usage tracking solutions: DTE Axiom, RollCall and LookUp Precision. For more information on Advanced Productivity Software and its solutions, visit www.aps-soft.com.
About Arketi Group
Atlanta-based Arketi Group is a marketing and public relations firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Recognized by BtoB magazine as one of the nation's "BtoB's Top Agencies," Arketi’s core belief is that marketing generates revenue. Clients benefiting from this approach to BtoB marketing include Cbeyond, Convergys, Flo Healthcare, The Network and Virtual Premise. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
Contacts:
Arketi Group
Media Contact
Mousa Ackall, 404-929-0091
ext. 203
mackall@arketi.com
http://twitter.com/arketi
