HOLLYWOOD, April 30 /PRNewswire/ -- LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and fashion icon Heidi Klum partnered for an exclusive event, "LG Rumorous Night," to celebrate style and their partnership around the latest handset, the LG Rumor2. LG Rumor2, which is available exclusively through Sprint , symbolizes self expression at its best, with customizable back plates and a full QWERTY keypad. Heidi Klum, LG's Ambassador of Style, lent her expertise to design five back plates that were showcased at the event. Guests were encouraged to follow in Heidi's footsteps and create personalized back plates to reflect their own individual style through an online interactive canvas, which is available to everyone at http://www.lgrumor2.com/.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/lg/37791/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090430/NY09146 )
Celebrities, stylists, industry professionals and fashionistas who embody the essence of style arrived at the Andaz Hotel in Hollywood, CA to walk the red carpet and attend the star studded event. Those in attendance included Heidi Klum, Christina Aguilera, Vanessa Hudgens, Ashley Tisdale, Jennifer Love Hewitt, Jamie Kennedy, Anna Faris, Peter Facinelli, Rosario Dawson, David Spade, January Jones, Christian Siriano and many more. Celebrity guests were adorned with custom Tattooed Steel bracelets that featured the signature butterfly design. Guests at the party checked out the custom back plates and celebrated a night devoted to style, beauty, imagination, and personal expression.
"LG asked me if I'd be interested in being the Ambassador of Style for their Rumor2 phone," said Heidi Klum. "I thought it would be fun, since nowadays everyone always has their cell phones with them, they've become like a reflection of your own style and personality. I've been working with LG to design and customize these back-plates for the phones, and we have some other fun projects in the works that are all about self-expression."
Senior Director of Marketing for LG Mobile Phones, Tim O'Brien, who attended the event, said, "The LG Rumorous Night party was a true salute to style and creativity. We couldn't have picked a better partner for our LG Rumor2 project. From the very beginning, Heidi Klum wholeheartedly embraced her role as LG Ambassador of Style. Heidi understood immediately the concept of personalizing mobile phones as a means of self expression. More than ever, consumers are seeking ways to make their mobile phones their own, and the new LG Rumor2 back plates and skins allow them to do just that."
Other elements of the partnership include an advertising campaign, online webisodes, and a consumer promotion. LG Rumor2 print ad is on stands nationwide. The ad features Heidi Klum painted with butterflies to match her own created black plate demonstrating how the phone is an extension of her personality. The eight webisodes will be hosted by Heidi Klum and will live on http://www.lgrumor2.com/. Here, aspiring fashionistas will have the opportunity to win a seat at Heidi's Style Council where they will design the next LG Rumor2 back plate. They will be judged on their creativity and design execution. The winner will have their design featured in the exclusive collection, alongside Heidi Klum's creations.
LG Rumor2, which is an updated version of one of our most popular messaging devices, the LG Rumor, was launched in March of 2009 and is exclusively available through Sprint.
About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units -- Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit http://www.lge.com/.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com/.
Press Contact: LG MobileComm U.S.A., Inc. Demetra Kavadeles (707) 328-5307 dkavadeles@lge.com Ogilvy Public Relations Worldwide Marianne Steiner (310) 248-6183 marianne.steiner@ogilvypr.com
PRN Photo Desk, photodesk@prnewswire.com
LG Mobile Phones
CONTACT: Demetra Kavadeles of LG MobileComm U.S.A., Inc.,
+1-707-328-5307, dkavadeles@lge.com; or Marianne Steiner of Ogilvy Public
Relations Worldwide, +1-310-248-6183, marianne.steiner@ogilvypr.com
Web Site: http://www.lgmobilephones.com/
