Napa Valley’s prestigious Blackbird Vineyards has selected Paid, Inc., (OTCBB:PAYD) to develop and expand its online private client community while enhancing the brand experience of wine enthusiasts from around the globe.
Through the creation of an active online community and exceptional wine collector events—in and beyond its luxurious Napa Valley surroundings—Paid will strengthen Blackbird’s online presence, in addition to promoting its lifestyle property, Ma(i)sonry Napa Valley--“a life aesthetic.”
Inspired by the influences of France’s Pomerol wine region, Blackbird Vineyards’ ultra-premium portfolio of Napa Valley Proprietary Red Wines and dry Rosé are praised by critics and aficionados worldwide, with each vintage in high demand by those who know and love fine wine. Blackbird’s wines are sold in limited quantities directly to private clients and in the finer restaurants and hotels around the world.
Within the niche ultra-premium market space, Blackbird Vineyards and Ma(i)sonry Napa Valley will leverage the expertise of Paid, Inc. to augment private client privileges - while bringing greater dimension to the overall brand experience.
“We have selected Paid because of their extensive, eclectic experience in brand-building and creating highly personalized communication and services,” says Blackbird Vineyards president, Paul Leary. “Our promise has always been to offer wines that represent our team’s personal integrity, and to maximize appreciation of our vineyard’s truly unique character. The people at Paid embody these same ideals, and we are impressed by their ability to help us cultivate and enrich a loyal Blackbird Vineyards community.”
Blackbird’s sister company—Ma(i)sonry Napa Valley-opened its doors as a wine, art and design gallery in fall 2008, offering guests the opportunity to sample artisanal flights from Blackbird Vineyards and other limited-production Napa wineries. Under Paid’s leadership, future VIP events will include meet and greet gatherings with winemakers and winery principals at Ma(i)sonry, such as, Blackbird Vineyards proprietor Michael Polenske, president Paul Leary and esteemed winemaker Aaron Pott. Paid’s involvement will also allow the Blackbird Vineyards’ team to conduct on-site and in-market events such as: private client collector tastings; wine dinners in partnership with acclaimed chefs; rare, large format bottle auctions; and intimate educational sessions where wine, art and design enthusiasts can explore and appreciate all aspects of what makes Blackbird Vineyards, its wines, and Ma(i)sonry truly unique.
“As we move forward in our partnership with Blackbird Vineyards, we’ll break new ground together by creating greater visibility and direct interaction with those who embrace their artistry,” comments Jason Leaf, Paid, Inc., director of business development and social media. “It is exciting to step into a new arena in one sense, yet to do so with the confidence and expertise that comes from successfully building the same key elements for our other highly cultural, highly sensory artists.”
About Blackbird Vineyards
Founded in 2003 by Michael Polenske, Blackbird Vineyards is an artisanal producer of Pomerol-inspired wines from the Napa Valley. Planted in 1997, the estate vineyard is located in the heart of the Oak Knoll District-a region appreciated for its moderate climate and deep, gravelly soils. The vineyard's valley floor topography presents optimum growing conditions for Winemaker Aaron Pott to produce an elegantly styled, appropriately balanced red wine that offers short- and long-term cellaring potential. Limited quantities are available through an allocated mailing list direct from the winery and in fine restaurants and hotels around the world. www.blackbirdvineyards.com
About Ma(i)sonry Napa Valley
Restored in 2008 by Blackbird Vineyards’ proprietor, Michael Polenske, this historic 1904 stone building serves as a stylized backdrop for Ma(i)sonry Napa Valley—“a life aesthetic.” As an art, design and collective wine-tasting gallery among an outdoor sculpture garden, Ma(i)sonry offers guests a differentiated lifestyle experience in wine country. Located in Yountville—a world-class culinary, wine, and tourism destination—Ma(i)sonry Napa Valley features a rotating collection of limited-production wines and internationally renowned art and furnishings to appreciate and acquire. Guests are welcome to peruse Ma(i)sonry’s galleries seven days a week, with seasonal evening appointments until 10pm. www.maisonry.com
About Paid, Inc.:
Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. www.paid.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.
Contacts:
Blackbird Vineyards, Ma(i)sonry
Paul Leary, President, 707-252-4444
paul@blackbirdvineyards.com
or
Accentuate
PR for Paid, Inc.
Julie Shepherd, 815-479-1833 (Media Relations)
Julie@paid.com
or
Paid,
Inc.
Jason Leaf, 339-222-1629 (Vineyard Relations)
jleaf@paid.com
