Vital Nature Announces Launch of Vital Focus for Kids

Pure, Potent and Natural Omega-3 and -6 Fatty Acid Supplements Have Scientifically Demonstrated a Link to Improvements in Children's Brain Function and Behavior

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The corrected release reads:

VITAL NATURE ANNOUNCES LAUNCH OF VITAL FOCUS FOR KIDS

Pure, Potent and Natural Omega-3 and -6 Fatty Acid Supplements Have Scientifically Demonstrated a Link to Improvements in Children's Brain Function and Behavior

In alignment with the latest clinically validating research studies connecting children's learning difficulties with essential fatty acids (EFAs), Vital Nature announced today the release of Vital Focus™for Kids (www.vital-nature.com/products.php), the industry's newest dietary supplement shown to improve brain health and function, including learning, concentration, memory and mood.

Comprised of clinically supported ratio of Omega-3 and -6 EFAs and vital mineral and vitamin nutrients, Vital Focus™ for Kids provides the necessary supplementation needed for optimizing brain development and function.

"Although the public widely accepts that a wholesome diet can lead to a long healthy life, few people look at the impact nutrition can have on the brain and how the correct supplements can help ensure optimal mental performance and well-being," explained Vital Nature CEO Jim Saunders. "With Vital Focus™ for Kids, we hope to educate and inspire parents to provide optimal nutrition for their children and to deter the epidemic of cognitive-related conditions."

In formulating Vital Focus™ for Kids, Vital Nature did an extensive review of the most recent research studies investigating the possible adequacy or deficiency role that Omega-3 and -6 EFAs have on cognitive or learning behaviors in school-age children. Numerous peer-reviewed research studies concluded that by increasing these fatty acids in the daily supplemental protocols of neuro-behaviorally challenged children, learning activities were markedly improved and the severity and frequency of behavioral abnormalities were reduced.

Additionally, in supportive clinical studies, Dr. Natalie Sinn's group at Adelaide University and the Goteberg Research Group in Sweden demonstrated the cognitive and behavioral benefits of supplemental essential fatty acids with predominance of eicosapentaenoic (EPA) acid and docosahexaenoic acid (DHA) in challenged children.

According to Dr. Tim Chapman, an Integrative Nutritional and Energy Medicine specialist and Vital Nature medical advisor, the multiplicity of one's metabolic functions and disease-preventative characteristics of essential fatty acids have been well supported with extensive scientific and clinically validating studies. With the Vital Focus™ for Kids formula, Vital Nature has created a clinically effective ratio within the four categories of its nootropic complex: essential fatty acids (EPA and DHA), Gamma-Linolenic Acid (GLA) B vitamins (B12 and B6), folic acid, and minerals (magnesium and zinc). These have demonstrated repetitive therapeutic benefits in helping reverse neuro-behavioral abnormalities in children.

"Vital Focus™ for Kids is a safe and natural alternative for attention deficit disorder (ADD)/attention deficit hyperactivity disorder (ADHD), pervasive developmental disorders (PDD), autistic syndrome disorders (ASD) and other behavioral issues many children and their families face today in our nutritionally deficient and toxic environment," emphasized Dr. Chapman.

Additionally, Vital Focus™ for Kids helps support cardiovascular health and demonstrates a clinically supportive role in helping to lower triglyceride levels, increase HDL levels, improve blood vessel function, reduce cognitive decline syndromes, lower the risk of neuro-developmental abnormalities, and help reduce the risk of age-related macular degeneration.

Approximately 50 to 60 percent of the brain's 'dry weight' is comprised of fats¹, and 40 to 50 percent of this weight is long-chain Omega-3 and -6 fatty acids. These 'healthy' and 'good fats' are crucial for the structure and function of the billions of neurons or nerve cells and their inter-connections in eye, brain and central nervous system development. The human body cannot manufacture EFAs, which is why one must rely on food sources and supplements to guarantee an adequate intake.

Aligned with numerous research studies conducted worldwide, Vital Focus™ for Kids is a well-formulated "Nootropic" (nutrients or substances that improve and enhance brain health and function) supplement complex that demonstrates the necessity for children to receive adequate amounts of specific fatty acids, vitamins and minerals to optimize brain development function and reduce learning deficits and behavioral problems.

Vital Focus™ for Kids contains a high level of the Omega-3 fatty acid EPA and plays a critical role in "moment-to-moment" brain-cell or neuronal signaling. Vital Focus™ for Kids delivers 180 mg of EPA (per two-capsule dose) through a bio-available, triglyceride-dominant, refined and purified fish oil. The Vital Focus™for Kids complex also contains the other essential Omega-3 fatty acid DHA, significant in providing neuronal-membrane support, flexibility and continual cell repair.

Vital Focus™ for Kids is available online at www.Vital-Nature.com. Each bottle contains 60 gel caps and retails for $19.95. For a limited time, consumers can purchase a bottle for $7.95 (the cost of shipping and handling) to trial the product. Vital Nature recommends a daily dosage of six gel capsules per day, three in the morning and three in the evening, taken with food. Parents can expect to see improvements in their child's energy, focus and health within two to four weeks. After 90 days, dosage should be scaled back to two to four gel caps daily.

ChristieCommunications specializes in clients who develop ethical products and services. For information on Vital Nature products, VN Filtration™ technology and/or the Durham Trial, please visit: www.Vital-Nature.com. To schedule an interview with Vital Nature CEO Jim Saunders, or to request product samples, contact Renee Cooper at Christie Communications at 805-962-1347 or [e-mail].

Editors Notes: Experts available for interview

The fish oil in Vital Focus is harvested in dolphin-protected operations, taken from the southern oceans where environmental pollution is minimized.

* These statements have not been evaluated by the Food and Drug Administration.

¹www.fi.edu/brain/fats.htm

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6121948&lang=en

Contacts:

ChristieCommunications
Renee Cooper, 805-962-1347
[e-mail]
www.christiecomm.com
or
Vital Nature, LLC
Jim Saunders, CEO, 877-388-4825
[e-mail]
www.Vital-Nature.com