Today NeoMedia Technologies, Inc. (OTC BB: NEOM), the global leader in mobile barcode scanning solutions, announced it has established a New York City business development, sales and marketing office as part of a program to expand business through channel partner relationships with mobile marketing and advertising agencies.
"As mobile barcodes continue to gain traction and open up new opportunities for creative, direct marketing to consumers and businesses on the go, it is exactly the right time to bring our world-class technology platform and NeoSphere campaign development services to brands and the agencies who serve them," said Iain McCready, CEO of NeoMedia Technologies.
The Company also announced it has recruited John Manganilla to head up its business development and sale efforts in the U.S. Manganilla most recently headed up the Industry Initiatives effort for the Mobile Marketing Association (MMA), responsible for working with Tier One wireless operators, aggregators, content providers, brands and agencies, including authoring the organization's Consumer Best Practices document creating approximately $200 million annually in operational efficiencies across the US mobile ecosystem. John will report to Dean Wood, VP of Global Business Development.
"We are delighted to welcome John at this very exciting time in NeoMedia's evolution," Mr. Wood said. "John brings not only a deep understanding of mobile marketing technologies and trends, but because of his background in developing and running extensive mobile music campaigns prior to his tenure at the MMA with companies like Flycell and Warner Music Group, he also has a great feeling for how mobile marketing can produce revenue and other results for brands and the agencies supporting them."
About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide "one click" access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company's mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
Contacts:
NeoMedia Media Relations
U.S.:
Zeina Badran, 202 409 0644
zbadran@neom.com
or
Europe:
Louise
Ballard, +44 (0) 20 7025 7500
louise.ballard@trimediauk.com
or
Catherine
Shuttlewood, +44 (0) 20 7025 7500
catherine.shuttlewood@trimediauk.com
