Steven Twork, a new Market Manager for Bal Seal Engineering, Inc., will signal the official opening of his company's exhibit at next week's Medical Design & Manufacturing West event by recording a video report from the show floor.
Twork, who took on the role of Medical Device Market Manager at Bal Seal in early January, will be heralding the company's presence in booth #1431 at MD&M West by producing a 3-minute digital video at the Anaheim Convention Center on the morning of February 9th, 2010, the show's opening day. In the video, Twork will deliver up-to-the-minute information about MD&M and highlight some groundbreaking uses for Bal Seal's custom-engineered sealing, connecting, conducting and shielding solutions in medical devices. The resulting broadcast will be posted later that day in the video section of Bal Seal's Website at http://mediaroom.balseal.com/vod.
According to Twork, Bal Seal is producing video reports like this one more frequently, because the company sees the medium as an efficient means of engaging potential customers.
"We find that video works really well for us," says Twork, "because it cuts through the clutter. It's the most efficient way for us to demonstrate how our products work, and it moves at the right speed for our audience of design engineers and OEMs. It also allows us to illustrate the kind of engineering resources we can bring to bear on a project."
Twork says he'll also incorporate one of the company's newer dynamic animations in his show report. The photorealistic sequence will show an ultrasound transducer, an insulin pump and a joint fixation device concept, all of which are examples of Bal Seal's ability to collaborate with OEMs during the early product development stage.
A medical industry veteran with over 12 years of experience in a range of engineering and manufacturing positions, Twork will be working directly with major manufacturers of orthopedic implants, surgical and dental tools and analytical/lab automation equipment to devise solutions that improve performance and advance technology.
Bal Seal Engineering, Inc. is a global provider of custom-engineered sealing, connecting, conducting and shielding solutions for medical devices and analytical equipment. The company's products employ unique Canted-coil™ spring technology for enhanced performance and reliability. For the latest news and information about Bal Seal Engineering, visit http://mediaroom.balseal.com or call 800.366.1006.
Contacts:
Bal Seal Engineering, Inc.
Alicia Parker
Marketing
Communications Coordinator
Phone: 949-460-2262
E-mail:aparker@balseal.com
