Datamark Clients Gain Unparalleled Access to Real-Time Data
Datamark, the leader in data-driven marketing for education, is integrating Tableau Software's industry-leading data visualization capabilities into Datamark's LeadBin Lead Management System. The powerful combination of Tableau and LeadBin brings unparalleled media management and reporting capabilities to higher education, enabling college and university clients to more effectively optimize their marketing investments.
Tableau is the global leader in fast analytics and data visualization software. Tableau helps several of the largest global advertising agencies, including Ogilvy and Mather Worldwide and DraftFCB Group, provide real-time campaign performance reporting to clients.
Tableau's award-winning software will allow Datamark's clients to conduct real-time analysis and gain greater insight into the performance of their lead buys. Schools can immediately track what is happening with their leads and easily create reports to visualize trends over time and by geography, and to share results. Datamark is giving more reporting power to schools, making this new functionality available to its clients without charge.
"Tableau has built its business on breakthrough innovations – it has mastered the art of making data visual, yet simple. This technology, coupled with LeadBin's industry-leading media management functionality will put unmatched control and visibility into the hands of our education clients," said Tom Dearden, CEO of Datamark.
Dearden continued, "Unlike other systems that rely on open-source code, Tableau delivers a fully supported, enterprise class solution that can handle our clients' growing and mission critical programs. Additionally, Tableau's flexibility and intuitive drag and drop interface will make it easier for Datamark and its clients to collaborate to drive better campaign results."
"Datamark can now deliver a complete solution that changes the way schools manage and measure the success of their marketing programs," saidChristian Chabot, CEO and co-founder of Tableau. "A whole new set of colleges and universities can now better understand the information at their fingertips in a smarter, more efficient way."
About Tableau Software
Tableau Software is the leading provider of fast analytics and data visualization software. Ranked by Inc. Magazine as one of the 500 fastest growing U.S. companies and one of the 25 fastest growing software companies, its award-winning business intelligence applications can be downloaded at http://www.tableausoftware.com/trial. They enable anyone to easily create and share interactive data visualizations, dashboards and analytics, and can scale to organizations of any size or reach. For more information, please visit http://www.tableausoftware.com.
About Datamark
Since 1987, Datamark (www.datamark.com) has provided innovative, data-driven marketing exclusively to higher education. The company delivers full-service lead generation and management, complete with conversion marketing solutions designed to reach, engage and motivate prospective students at every stage up to and throughout the enrollment process. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment.
Contacts:
For Datamark
Kristi Emerson, 303-885-9896
kristi.emerson@datamark.com
or
For
Tableau Software
Elissa Fink, 206-633-3400
efink@tableausoftware.com
