International Study Listens to Small Businesses on Mobile Devices, Services, Application Use and Buying Patterns
Based on a recent, independent analysis of small businesses, GlassHouse Mobile has named the recipients of their "Best Small Business Mobile Advocate Awards" in three categories.
The analysis is based on a survey of small businesses in 5 countries and 4 vertical industries. It considers mobile devices, services and applications that small businesses are using, as well as their mobile purchasing habits, and various service satisfaction aspects. Countries included are the USA, UK, Spain, Italy, and the Netherlands. Industries studied are Construction, Healthcare, Professional Services and Retail.
Award | Â | "2010 Best Overall Mobile Service Provider Small Business Advocate - USA/Europe" |
| Â | ||
Candidates | ATT, KPN, Movistar/O2(Telefónica), Sprint, TIM(Telecom Italia), T-Mobile/Orange, Verizon Wireless, Vodafone, Wind, Yoigo(Xfera), '3' | |
| Â | ||
Recipient | KPN – The Netherlands |
KPN is awarded the "2010 Best Overall Small Business Service Provider Advocate Award" for having the most comprehensive and balanced approach to small businesses. They address this fragmented and diverse segment well, pushing the right buttons to satisfy needs across the board, including their product and service offerings, channel, and marketing communications.
KPN stands out most in their channel approach, making convenience and choice a priority, with Dutch small businesses purchasing and paying in a wide array of channels. The analysis indicates that there is a textbook balance achieved between web, retail, direct sales-force, call center, as well as alternate channels, with each serving no greater than 24% of new customer sales.
Their balanced approach is paying off. KPN is the Dutch small business market leader across all 4 vertical industries and 4 size segments tested (1 to 5, 6 to 20, 21 to 50, 51 to 100 employees), leading the Dutch with the lowest switching intent of all countries at 20% vs. 20-49% globally.
Award |  | "2010 Best Small Business Mobile Device Brand – USA/Europe" |
| Â | ||
Candidates | Apple, HTC, LG, Motorola, Nokia, RIM/Blackberry, Samsung | |
| Â | ||
Recipient | Nokia |
Nokia is awarded the "2010 Best Small Business Mobile Device Brand Award" for their wide product range that suits diverse small business needs. Nokia is an impressive landslide choice by small businesses in 4 of 5 countries, and across all 4 industries and 4 size segments, with 58% owning 1 or more Nokia phones globally.
Award | Â | "2010 Best Mobile Data Small Business Service Provider - USA/Europe" |
| Â | ||
Candidates | ATT, KPN, Movistar/O2(Telefónica), Sprint, TIM(Telecom Italia), T-Mobile/Orange, Verizon Wireless, Vodafone, Wind, Yoigo(Xfera), '3' | |
| Â | ||
Recipient | Verizon Wireless - USA |
Verizon Wireless is awarded the "2010 Best Mobile Data Small Business Service Provider Award" in recognition of consistently being the best, or one of the best, to bring data to small businesses of all size and industry segments, and to drive these customers to use mobile data in various business functional areas. Verizon Wireless leads in healthcare, the industry adopting mobile data most quickly. Healthcare businesses are using GPS and transactional activities including certain CRM functions, mobile banking and business intelligence.
A full award announcement with additional details on recipients and selection criteria is available at www.glasshouseglobal.com.
The US/European study surveyed 505 mobile small businesses with 1 to 100 employees, each providing 90 responses.Sole-proprietors were not included.A China study will be available in April 2010, with additional emerging market countries available later this year.
GlassHouse Mobile is a worldwide market intelligence firm focused exclusively on the small business mobile industry.
Contacts:
GlassHouse Mobile
Lynn Castlevetro
+39 3313858177
smallbizmobile@glasshouseglobal.com
