QAim: Explosive growth in mobile phone services
iPhone the most used device in Finland
QAim Oy, a Finnish company that specialises in analysing mobile services and improving user experiences, used its CEM4Mobile Metrics solution to analyse over 20 million page loads made via mobile devices during the period from 1 January to 30 April 2010. Based on the findings from this survey, the Apple iPhone has become far and away the most popular mobile phone model in Finland for browser-based services. Nearly one in every three page loads, views, or unique visitors were from users of iPhones.
According to information released in May based on research conducted at Aalto University in Finland, the most common mobile phone model in Finland is the Nokia 2760. According to the study, 4.7 per cent of all mobile phones in Finland in 2009 were Nokia 2760 models.
In browser-based services, Nokia accounted for a 60.7 per cent share of all page loads, meaning that Nokia's dominance in mobile services is still unassailable. These page loads originated on 199 different phone models.
Apple's 33.9 per cent share of page loads was achieved with just two different devices: the iPhone and the iPod Touch music player, which uses wireless local networks.
"The fragmentation of the market for mobile devices creates a huge headache for developers of mobile services. The Android-based devices already on the market, as well as many more probably still to come, will have a major impact on both Apple and Nokia's market shares in the use of mobile services. We are keeping a close eye on this trend," said Janne Aalto, CEO and founder of QAim.
In the sample surveyed, the CEM4Mobile Metrics solution collected over 20 million page loads made with 623 different mobile phone models, most of which include a broad range of features that influence service usage.
"In order to ensure market coverage, service providers and developers end up having to develop several different versions of their browser- or app-based services to cope with different operating systems or display sizes. We believe that with good phone compatibility for various content services will have a greater influence on consumer purchasing choices," Janne Aalto explained.
The Nokia 2760, reported to be the most popular mobile phone model in Finland, was ranked 69th on the list according to number of page loads in browser-based services. Of the page loads collected by the CEM4Mobile Metrics solution, only 0.12 per cent were generated using this model of mobile phone.
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The CEM4Mobile family of products (www.cem4mobile.com (http://www.cem4mobile.com/)), which is based on the Software as a Service (SaaS) concept, focuses on analysing mobile services and improving user experiences. With international reach, CEM4Mobile Analytics has achieved an impressive list of client references in a short time as one of the most accurate analytical solutions for mobile services. CEM4Mobile Ranking is used to standardise mobile audience measurement on national level and has been adopted as the survey system of choice by the IAB for Finland. CEM4Mobile Metrics helps the customer to understand the insights of the market trends, end-user behaviour and their device capabilities as well as benchmark his own mobile service against the market median.
Since its commercial launch in autumn 2009, the CEM4Mobile system has analysed over 160 million mobile transactions in 208 countries, on 569 operator networks and over 4,100 different phone models.
For additional information:
CEO Janne Aalto, tel. +358 (0)40 822 3223, janne.aalto@qaimgroup.com (mailto:janne.aalto@qaimgroup.com), www.cem4mobile.com (http://www.cem4mobile.com)
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