ADB Holdings S.A.: ADB HELPS OFFER A NEW CONSUMER TV EXPERIENCE TO MORE POLISH VIEWERS

ADB Holdings S.A. / ADB HELPS OFFER A NEW CONSUMER TV EXPERIENCE TO MORE POLISH VIEWERS processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

New hybrid platform opens up new TV viewing options for Polish consumers

July 28th, Geneva, Switzerland: Another way to view both free-to-air and premium pay-tv in Poland as digital satellite operator ITI Neovision launches its new TNK HD retail offering using the ADB-2850ST hybrid HD platform. Polish consumers are able to view a range of free-to-air satellite and terrestrial channels, as well as have the option to buy premium content via a smart-card, and access over-the-top services. The new TNK HD receivers are currently being tested in the market since May 21st and will be commercially available throughout the country as of September 1st.     The device comes with ADB's award winning Carbo(TM) high definition user interface, providing an easy and intuitive way for consumers to manage their viewing experience. It also let consumers add a PVR functionality simply by using hard disks drives typically available in Polish retail.   François Pogodalla, CEO of ADB explains, "We are proud to be helping ITI Neovision bring a hybrid digital TV experience to a wider audience in Poland. We believe that the flexibility of this platform, and the rich functionalities it offers through our award-winning Carbo(TM) user interface, will make it particularly attractive to many consumers.   The flexibility of the TNK HD also means that it will be enriched over time with new capabilities such as multi-room functionality, enabling content to be viewed on multiple television sets located in different rooms.  A free over-the-air update will enable devices purchased before this date to be automatically upgraded.   - ends -     About ADB   Advanced Digital Broadcast (ADB) is a leader in the design, development and supply of high-quality products to the world-wide digital television market. The Company has deployed over 15 million set-top boxes, across high-volume markets, incorporating the industry's pioneering middleware, conditional access and hardware technologies.   ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition.   Approximately 70% of ADB's workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, India, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.   ADB is a member of ADB Group; ADB Group (www.adbholdings.com (http://www.adbholdings.com/)) is publicly listed on the Swiss Stock Exchange (SIX:ADBN).   For further media information please contact:   Gay Bell/Lyndon Johnson Platform PR for ADB Tel: [phone] [e-mail] (mailto:[e-mail])/[e-mail] (mailto:[e-mail])

HUG#1434289

ADB HELPS OFFER A NEW CONSUMER TV EXPERIENCE TO MORE POLISH VIEWERS (http://hugin.info/136393/R/1434289/379950.pdf)

--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: CH0021194664;