Repositioned Brand Reflects Focus on Target Audience
Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced the relaunch of the company's flagship search site, Local.com (http://www.local.com/) and the debut of its repositioned brand.
The relaunched Local.com site provides a lifestyle enhancing local search environment including the vertical categories of Businesses, Coupons and Events, each of which contain rich content that is of great interest to Local.com's target audience – busy "household managers/soccer moms." This target is broadly defined as women between the ages of 25-45 with one or more children at home. The site incorporates many new features and improved functionality, including the ability for users to engage in their communities by sharing information, and reviewing and becoming fans of businesses. Additional features and functionality include:
- Enhanced business listings leveraging rich, local data from new sources
- Four types of coupons in one location, including:
- Local merchant deals and printable coupons
- Online coupon codes
- Weekly circulars
- Grocery ads and national coupons
- Improved Events functionality, including the ability to search by keyword, date, or category
- A new articles section featuring original content on Food, Wellness, Fun, Household, Shopping, and Finance
- Social tools, including the ability to "fan" businesses, share listings via social networks or email, follow other users' reviews, and more
- New and improved search filtering capabilities
- "Type-ahead" entry for location search, ensuring more relevant results
- Enhanced and optimized local search algorithms to deliver more relevant search results in less time
"The new Local.com is a massive improvement in our ability to serve our household manager target demographic. We're intent on delivering a very different local search experience than you might receive on the major search engines," said Rajan Mohan, senior vice president and general manager, owned and operated, Local.com. "Our flagship property incorporates many visible as well as behind-the-scenes enhancements, and we look forward to further innovating within the local search space in order to better serve the needs of busy household managers in their local communities nationwide."
The company's repositioned brand includes a new logo and colors and represents a new branding initiative designed to better connect Local.com to its target consumers as well as the companies that advertise on the site. The brand has been repositioned to satisfy the needs of busy household managers who are one of the fastest growing groups of active Internet users seeking information to enhance their local lifestyle.
"Today's household managers are both Internet-dependent and extremely busy. Our focus is singular - to provide valuable, relevant local information that enables consumers to make educated local purchasing decisions that enrich their lives," said Steven Schindler, vice president of marketing, Local.com.
About Local.com®
Local.com Corporation (NASDAQ:LOCM) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 1,000 partner sites. Local.com powers over 100,000 local websites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.
Forward Looking Statements
All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as 'anticipate,' 'believe,' 'estimate,' 'plans,' 'expect,' 'intend,' 'projects,' 'feel' and similar expressions and phrases, as they relate to Local.com or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to monetize the Local.com domain, our ability to incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, including through businesses we acquire, the possibility that the information and estimates used to predict anticipated revenues and expenses associated with the businesses we acquire are not accurate, difficulties executing integration strategies or achieving planned synergies, the possibility that integration costs and go-forward costs associated with the businesses we acquire will be higher than anticipated, our ability to increase the number of businesses that purchase our subscription advertising and other business products, our ability to expand our advertiser and distribution networks, our ability to integrate and effectively utilize our acquisitions' technologies, our ability to develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.
Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.
Contacts:
Investor Relations Contact:
The Blueshirt Group
Brinlea
C. Johnson, 212-551-1453
brinlea@blueshirtgroup.com
or
Media
Relations Contact:
Local.com
Cameron Triebwasser,
949-789-5223
ctriebwasser@local.com
