KFC Crowdsources City that Deserves a Taste of Joy on Darkest Day of the Year
Good things really do come in small packages. To promote KFC's Festive Feast, a 12-piece meal designed to save time during the busy holiday season, the chain is asking fans to explain why their hometown deserves a holiday season visit from KFC's "So Good" Secret Santa/Colonel, who will hide miniature prize-filled KFC buckets throughout the selected city.
As a statue of Santa Claus looks on, KFC kicked-off their newest promotion in Santa Claus, Ind. To promote KFC's Festive Feast, a 12-piece meal designed to save time during the busy holiday season, the chain is asking fans to explain why their hometown deserves a holiday season visit from KFC's "So Good" Secret Santa/Colonel. The Colonel will hide miniature prize-filled KFC buckets throughout the selected city on December 21st. (Photo: Business Wire)
On December 21, the shortest and darkest day of the year, the crowdsourced winning city will wake to find mini versions of KFC's iconic buckets hidden by the "So Good" Secret Santa – a Colonel Sanders lookalike who has added some Santa apparel to his trademark white suit. Each bucket will hold cash gift cards of varying amounts and gift checks for KFC food, such as KFC Festive Feasts, ultimately rewarding city residents who find them with more than $20,000 in monetary prizes and holiday meals. Earlier this month, the Colonel visited Santa Claus, Ind. for a day of Secret Santa training, donning a red hat and doling out prizes in preparation for December 21.
"In the spirit of Colonel Sanders' generous legacy, KFC will be making the holidays a little more festive for one city that needs it," said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. "Those who remember the Colonel know that bringing joy to people coast-to-coast was one of his favorite things to do – and it's something that we aim to do not only for the holidays, but year-round."
KFC fans can nominate their city by emailing KFCSoGoodHoliday@gmail.com and explaining why their city is in need of a "So Good" holiday. To join the conversation about which city is most in need of a "So Good" holiday and be one of the first to find out which city has earned one, fans can visit KFC's Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel) pages.
The brand will announce the winning city via its social media channels on the morning of December 21.
For full rules, visit www.kfc.com.
Spreading Holiday Cheer, Bucket by Bucket
KFC's Festive Feast is an abundant family meal complete with 12 juicy pieces of Original Recipe or Kentucky Grilled chicken, three home-style sides and six buttermilk biscuits for only $19.99 plus tax. (Prices may vary by location; extra charge for breast piece substitutions.)
For more information on KFC's "So Good" holiday giveaway and Festive Feast meals, visit www.KFC.com.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches including the Double Down™ and the Doublicious™. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc_colonel).
About Colonel Sanders
The Kentucky Fried Chicken concept was pioneered by Colonel Harland Sanders (1890-1980), whose cooking career began at age six. Sanders held jobs ranging from streetcar conductor to insurance salesman, but his cooking skills were a constant throughout his life. In 1930, Sanders operated a service station in Corbin, Ky., and filled the stomachs of hungry travelers who stopped in to fill up their gas tanks. Sanders soon moved his restaurant across the street when he could no longer keep up with the demand from travelers who he had been feeding at his kitchen table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky Colonel for his contributions to the state's cuisine. Over the next decade, the Colonel perfected his secret blend of 11 herbs and spices and the basic cooking technique still used at KFC today. When Sanders was 65, a new interstate highway forced the closure of his restaurant and he was left with only his recipe for fried chicken and a $105 Social Security check. The Colonel hit the road and struck handshake deals with restaurant owners who agreed to sell his fried chicken. What began as a dream fueled by the Original Recipe, a no-quit attitude and a Social Security check grew into the world's largest chicken restaurant chain. Until he passed away in 1980 at the age of 90, the Colonel still traveled 250,000 miles a year visiting KFC restaurants around the world.
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for KFC Corporation
Rick Maynard, 502-874-8100
Amanda Burns, 312-988-2022