AUSTIN, TX -- (Marketwire) -- 06/07/11 -- Gowalla, a mobile application that acts as a social travel guide for people on the go, has teamed up with Austin treasure ACL Live and platinum-selling artist Owl City for some musical fun. Fans of Owl City can now use Gowalla to receive special treats at concerts and when checking-in at various Spots during the release week of Owl City's new album, All Things Bright and Beautiful. One lucky fan will have the opportunity to take a VIP trip to see Owl City in concert on July 27 at the beautiful Austin City Limits Live venue!
"I'm incredibly happy to partner with Gowalla and ACL Live on the All Things Bright and Beautiful Tour. We're always looking for unique and interesting ways to interact with fans, and this gives them the opportunity to engage with us in real-time while on tour," said Adam Young, singer-songwriter for Owl City.
There are several ways fans can participate:
1. During the week of June 14, fans that use Gowalla to check-in at any record or retail store that sells music will receive a special Owl City "Superfan" Pin and will also be automatically entered for a chance to win the trip to see the band at ACL Live. Fans must push their check-in to Twitter or Facebook with the comment "@owlcity #ATBAB" to be eligible.
2. Fans that see Owl City in concert between June 13 and July 17 and check-in on Gowalla are eligible for the VIP trip. In addition, fans checking-in at Owl City concerts during this time will receive a merchandise credit to use at the given venue on apparel, LPs and any Owl City gear! Through their check-ins, fans at the Houston and Grand Prairie, TX shows will also have a chance to find tickets to the ACL Live show in Austin.
"We are huge fans of Gowalla and are so thrilled to kick off this promotion with them and Owl City. The industry continues to evolve and we are always looking to reach fans in a new ways," said Sharilyn Mayhugh, director of marketing for ACL Live.
All Owl City concert stops, including international venues, will be featured Spots on Gowalla with a special custom Stamp. In addition to the merchandise credit, fans at every show, including those occurring after the ACL Live performance, will have the opportunity to obtain the special Owl City Stamp for their Gowalla Passport. The travel package to Austin City Limits Live at The Moody Theater will include:
- 2 Tickets to Owl City on July 27th
- One night stay on July 27th at W Austin
- Austin City Limits Live Merch Pack
- Round trip airfare for two
"We are stoked to be working with Owl City on this tour. People around the world love his simple and unique sound. Social media is a big part of Owl City and the fans relationship to him, and we can't wait to see Gowalla be a part of that. ACL Live is such a venerable part of Austin's storied music scene, and we look forward to a fun, ongoing relationship with them," said Jonathan Carroll, director of music and events for Gowalla.
For more information, please visit http://gowalla.com/blog.
About Gowalla
Gowalla (www.gowalla.com), a social travel guide for people on the go, is a fabulous way to share photos, places and highlights from your life with your friends. It's also a delightful way to discover new places around you. Since launch, people have visited, photographed and shared over 2.5 million places around the world with Gowalla. Now local businesses, events, musicians and organizations are using Gowalla to reward their fans, connecting with their communities in thoughtful new ways.
Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors like Greylock Partners, Alsop-Louie Partners and Founders Fund. They're all decent folk you wouldn't mind hanging out with.
About Austin City Limits Live at The Moody Theater
Austin City Limits Live at The Moody Theater (ACL Live) is a state-of-the-art, 2,750-person capacity live music venue that serves as the new home for the taping of the acclaimed KLRU-TV produced PBS series Austin City Limits, the longest running music series in American television history. The venue hosts approximately 100 concerts a year. ACL Live is nestled next to the W Austin Hotel & Residences™, which are both part of the 1.1 million square foot mixed-use Block 21 project in downtown Austin developed by Stratus Properties and the Canyon-Johnson Urban Fund II. ACL Live is the premier destination in Austin for live performances as well as numerous special and private events, and is one of only two dedicated live music venues in the country built to the U.S. Green Building Council's LEED rated standards of sustainability.
www.acl-live.com
Follow us on Twitter @Acl_live and on Facebook at ACL Live
About Owl City
Owl City's Adam Young, a 24-year-old small-town Minnesotan who had never been on an airplane until two years ago, has experienced many extraordinary moments over the past 18 months, including calling his mom back home on his cellphone while standing on The Great Wall of China.
Young's travels came in the wake of the blockbuster success of Owl City's major-label debut album -- the lush, lovingly created Ocean Eyes, which was released by Universal Republic Records in July 2009. Filled with whimsical melodies and blissful beats, Ocean Eyes topped the Billboard Rock, Alternative, and Dance/Electronic charts and was certified platinum in the U.S. The album spawned the quadruple-platinum single "Fireflies," which hit No. 1 in 24 countries including the U.S. (twice), and sold more than four million downloads. Its eye-popping success has made Owl City an international phenomenon, shifting nearly 12 million tracks worldwide, selling out headlining shows in the U.S., Europe, Australia, New Zealand, and Asia, and racking up more than 98 million total plays on Myspace.
Young's adventures are evocatively detailed on the impossibly catchy electro-pop songs that make up Owl City's self-produced new album, All Things Bright and Beautiful, which finds Young expanding his sonic palette as he takes his listeners into a verdant musical dreamland on such tracks as first single "Alligator Sky," "The Real World," and "Dreams Don't Turn To Dust." Throughout the album, Young retains his trademark optimism, letting the listener know that no matter how tough times get, there's always light at the end of the tunnel. "I would feel weird if I were to communicate anything other than optimism, because it's just who I am," Young says. "It's always been in me to make Owl City a vehicle that sends a hopeful message. As a listener, I'm drawn to things that are really uplifting. When a certain melody grabs my ear, it makes me feel like I could be a better person."
Follow Owl City on Gowalla at http://gowalla.com/owlcity and on Twitter: @owlcity
Media Contacts:
Allison & Partners
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202-223-9260
ACL Live
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