Research and Markets (http://www.researchandmarkets.com/research/a9a2ce/what_consumers_wan) has announced the addition of the "What Consumers Want: Current Accounts and Savings in South Korea 2010" report to their offering.
This slide deck provides direct answers to the important questions regarding consumers' behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and Benefits:
- The brief highlights the key findings of the FS Consumer Insight survey for the current account and savings markets in South Korea.
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
Highlights:
- A total of 85.9% of consumers in South Korea use a domestic national bank as a current account provider, much higher than the global average of 68.3%.
- The online channel is used more often in South Korea than it is globally. A total of 65.4% of consumers in South Korea use this channel to transfer money between accounts, compared with only 53.9% of consumers globally.
- Of those South Korean consumers who do save monthly, the greatest proportion (16.7%) contribute 10-14% of their salary each month.
Your Key Questions Answered:
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
For more information visit http://www.researchandmarkets.com/research/a9a2ce/what_consumers_wan
Source: Datamonitor
Contacts:
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S.
Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
