Channel IQ Replaces Existing Vendor, Strengthens Leadership in Audio Industry
QSC Audio Products, LLC, a globally recognized manufacturer of high quality professional audio systems, today announced that it selected Channel IQ, the leading provider of online pricing intelligence and channel management solutions, to monitor minimum advertised price (MAP) policy for its U.S. domestic online sales channels. In its decision to make the switch from another vendor to Channel IQ, QSC determined that Channel IQ offered a far more comprehensive and automated solution that demanded fewer resources, allowing the company to focus on manufacturing and servicing its authorized dealers while collecting superior pricing intelligence.
"The strength of our company is due in no small part to the partnerships we've fostered with our valued dealers over more than 40 years in business. It's vital that we protect the integrity of our brand so that they, as well as their customers, enjoy a fulfilling, authentic QSC experience with every interaction," said Ray van Straten, Director of Marketing Communication at QSC Audio. "Channel IQ is the market leading solution provider in the audio industry. Our decision to standardize on Channel IQ's robust and innovative platform, which allows us to quickly understand who is carrying our product and protect our brand with minimal effort, was an easy one."
Channel IQ gives manufacturers unprecedented visibility into who is selling their products online and at what price, while providing actionable intelligence to manage their channels for optimal pricing and promotional outcomes. Channel IQ solutions also monitor competitive activity, identify new sales opportunities, and provide brand monitoring and protection that extend and enrich product lifecycles.
"Consumers are always looking for deals, especially in a tight economy. Combine that with the expansive global reach of the Internet, and manufacturers and retailers have a major challenge in trying to uphold the integrity of their products and services," said Wes Shepherd, founder and CEO at Channel IQ. "We are thrilled to work with a respected leader like QSC Audio and further strengthen our position as the online pricing intelligence platform of choice in the industry."
About QSC Audio Products
QSC Audio Products, LLC is a leading manufacturer of power amplifiers, loudspeakers, signal processing, digital signal transport, and computer control systems for professional audio markets worldwide.
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers, distributors and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers like Crutchfield, Olympus, and Denon & Marantz to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.
Contacts:
Schwartz Communications
Raegan Gall, 415-512-0770
ChannelIQ@schwartzcomm.com
