VIBE Holdings announced additional investment in digital strategy that includes the hiring of digital industry veterans as well as a reorganization of current staffing to manage growth and business development.
The organizational changes include the development of a Digital Operations team that will be led by new hire Aidan Brewer who will serve as GM of Digital and Director of Digital Products. Esmeralda Cruz has also joined the VIBE Lifestyle Network (VLN) as Director of Ad Operations. "I am very excited to join the Vibe team, and help them to grow Vibe, Uptown and the Vibe Lifestyle Network. Together, we will create entertaining and engaging websites and apps that will deliver our unique and exclusive content on all devices, ensuring a depth of reach and level of engagement that will deliver for our visitors and advertisers," said Brewer.
The next phase of product development includes the addition of an in-house technical development team by end of 4th quarter.
"We are thrilled to have Aidan and Esmeralda joining the Vibe team," said Chris Smith, President of Vibe Digital. "The demands of advertisers and consumers are shifting rapidly and we want to be well positioned to provide both traditional solutions as well as compelling digital options for our audience and advertisers."
The media business anchored by Vibe Lifestyle Digital Network and print titles Uptown and Vibe are allocating more resources into the digital infrastructure. The resources are being deployed to continue to grow the VLN technical capabilities and product development features that will support the growing product mix of both owned and operated destinations as well as sites represented by VLN. Vibe Holdings' footprint has been growing rapidly with the addition of Uptown Professional, recent growth of UptownMagazine.com and the July launch of VibeVixen.com. The editorial realignment will see the consolidation of art and editorial content departments to maximize efficiencies across all digital and print assets.
"As we continue to evolve how content is created and distributed, we will adjust to produce the most compelling content in both print and digital form," said Brett Wright, Co-CEO Vibe Holdings.
About VIBE Holdings
VIBE Holdings is the parent company of VIBE Magazine, VIBE.com, Vibe Lifestyle Network, Uptown Magazine, UptownMagazine.com, UptownSocial and the iconic Soul Train entertainment franchise. VIBE Holdings is a vertical content and advertising network which represents over 25 websites, several publications, direct mail, TV shows and media platforms reaching over 19 million consumers per month. As the premier destination for urban entertainment and media, Vibe Holdings creates solutions for advertisers looking to engage consumers via music, entertainment, culture and lifestyle 18-54.
Contacts:
Squeakywheel Promotions
Jackie Saril, 914-393-7043
jackie@squeakywheelpromotions.com
